So first of all you need to try and get a slice of this market, and build up your customer database. For Internet marketing, the only needed thing to get from your customers is a contact name and an e-mail address. With these details you can then set about marketing your products to them.
For your initial set up, you will need a product to sell, a web site landing page, and an auto responder.
Your product can be absolutely anything you can imagine, so that is up to you to decide what it is that you want to sell. You will see many sites selling information or training products, as they are relatively cheap and easy to produce, and can be stored online, thereby avoiding any storage or stock costs as in a traditional business.
Once you have decided on your product, you can then start to market it. So how do you go about collecting a list of interested people?
For this, you will need a landing page, which is designed to capture your potential new customers. On your landing page will be your auto responder box for the visitor to enter their name and e-mail address, which will then either lead to a further site giving them more information, or will enable them to download additional information on your product.
Now that you have caught their details, your auto responder can start to kick in and work for you. There are free auto responders available, but I would recommend using Aweber, which is a paid service, as this is renowned as the industry leader, and offers stability and flexibility for your all important customer database.
The purpose of your auto responder is to feed messages out to your new contact every few days, to try to establish a bond or relationship with them, as it has been proven that people buy from people that they like and trust.
Once you have set up the messages in your auto responder, it works for you automatically, so that as soon as a lead comes in, the process starts and they receive a series of E-mails from you over a set period of time.
So there it is. Your online business is up and running, all you need to do now is to direct traffic to your web site, and you will soon have a successful online business!
