Job Title
Officer, Digital Marketing, Communications
Job Profile
Communications
The Communications department, which has a scope and influence that stands out among major non-profit institutions, provides strategic support to the board, senior management and program staff as they launch and operate programs and determine programmatic investments that are the heart of Pew’s endeavors. Pew tackles significant social problems that require complex, innovative and practical solutions. In order to achieve the greatest impact, Pew relies upon the sophisticated integration of strategic communications throughout programmatic and institutional efforts.
This pivotal department supports the organization’s commitment to results by developing communications strategies and leveraging positive outcomes to further Pew’s work. Communications is responsible for leading and managing Pew’s communications with the media, project staff , policymakers, other foundations and nonprofit organizations and for the organization’s publications and Web site. Communications partners with program staff to help them or their grantees effectively convey the impact of their work and coordinates internal communications among program, executive staff, the board of directors and others. The principal objectives of the unit are to strengthen the organization’s ability to inform the public, policymakers and stakeholders on key issues and advance change. This often includes attracting the attention of local and national media and sharing information about progress, achievements and lessons learned from Pew initiatives.
Position Overview
Effective digital marketing via multiple channels is an integral focus of the Communications department’s current and future work. As a member of the department, the Officer, Digital Marketing will be responsible for keeping his/her finger on the pulse of technological advances and trends in online communications; creating and implementing effective strategies in response to such developments; and measuring and reporting on return on investment associated with all digital marketing activities undertaken.
In support of programmatic and institutional objectives, the Officer‘s primary responsibility is to manage all forms of digital advertising and marketing, including select e-newsletters, search engine marketing, paid-media placements, and other relevant opportunities. Additionally, this position operates as a consultant about online marketing communications to Pew’s operating projects. The Officer has extensive institutional knowledge of the organization and its program initiatives, as well as of the broader digital landscape, enabling him/her to recommend and manage online communications tools. The Digital Marketing Officer reports to the Senior Officer, Web in the Communications department.
Responsibilities
Online Communications
Develop and execute marketing strategies and campaigns designed to meet organizational and programmatic objectives.
Increase the visibility and impact of Pew’s work through online marketing.
Demonstrate digital marketing skills and product knowledge of appropriate software platforms, focusing on increasing audience base as well as deepening the loyalty of existing audiences.
Develop annual marketing plan in conjunction with Senior Officer, Web, which details activities to follow during the fiscal year, with a focus on meeting organizational and programmatic objectives. Evaluate audience research, traffic data, plus any relevant outside information; identify and implement marketing plan changes as needed.
Manage the digital marketing budget including keyword buys, display advertising and other paid media purchases.
Oversee the delivery of all marketing activity within agreed budget. Monitor and coordinate marketing activities in cases where budgets are devolved.
Work with the Web staff generating traffic reporting data to identify opportunities to test and measure marketing programs. Communicate effectively regarding the return on investment associated with digital marketing activities.
Ensure quality control throughout all electronic communications. Protects and enhances the Pew brand through consistent usage of logo and messaging.
Other Departmental
Develop and maintain relationships with program, operations and partner staffs to ensure high level of information sharing and awareness regarding new initiatives and changes in Web and electronic outreach technologies and best practices.
Serve as a part of the content strategy team and work closely with those staff building and maintaining Pew Web sites and other digital channels.
Contribute to and participate in tasks and special projects as assigned.
Requirements
Strong strategic and tactical online marketing skills, honed by previous Web marketing management experience in either the for-profit or nonprofit arena. Detailed understanding of and experience with the online space, extending ideally to social media as well.
Ten years’ professional experience, of which at least five will be in digital marketing, demonstrating
a proven track record managing results-producing initiatives. Demonstrated success managing vendors and suppliers is required. Professional experience in marketing communications and project management with an agency, corporation or nonprofit organization is required.
Solid knowledge of front-end development technologies (HTML, CSS), PhotoShop and Web analytics software such as WebTrends is required. Knowledge of RSS/XML highly desirable.
Experience working with Web advocacy platforms such as Convio or similar technologies highly desirable.
Strong project management and organizational skills. Able to handle multiple projects simultaneously, set priorities, organize time and identify resources for projects.
Flexible. Able to juggle multiple priorities, organize time and identify resources for projects and anticipate Web content and subsequent issues of periodicals.
Sound consultation and relationship management skills.
Team player. Able to work in groups and individually to meet goals. Understands organizational structures and is able to effectively work through administrative systems
Must have strong oral communications, writing, and research skills and be able to work individually and in groups to meet goals. Ability to frame and draft cogent written messages.
Bachelor’s degree required and a Master’s degree preferred with a concentration in Marketing or Marketing Communications. Experience in marketing or information technology, public policy, design or writing is a plus.
Travel
Periodic travel to Philadelphia office anticipated.
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Location: USA-DC-Washington |
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Date Last Verified
Sep 08,2010 |
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Posted on
Jul 30,2010 |
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