Job Title
Director of Digital Marketing
Job Profile
Find Your Purpose!
**MEMBERS ONLY**SIGN UP NOW***. is currently seeking a Director of Digital Marketing
to
be responsible for the company’s online marketing efforts.
This position reports to the senior vice president of marketing and will be instrumental in the company's growth plan.
We are looking for someone who wants to be a part of a quickly growing company, not on a contract or consulting basis but full-time. This person will oversee up to four other individuals and will set the direction and strategy for overall online marketing plans as well as direct the day-to-day operations of the other digital media personnel.
A major University is looking for a seasoned digital media expert who has demonstrated success at previous companies and who welcomes the challenge of making our online marketing efforts world class. You will be measured on your ability to generate a profit from our marketing efforts. We need someone with a technical and analytical background who understands the business side of digital media and who is comfortable overseeing a team.
You will work with enrollment & marketing to develop, coordinate, deploy and maintain marketing or promotional landing pages, banners, and other marketing related web properties. Your main responsibility will be to establish new and help to manage existing affiliate marketing programs. You will also manage display advertising and email campaigns to help drive student inquiries and applications and improve overall sales and marketing efficiency.
Experience
A bachelor’s degree is required, master’s degree preferred
4 years of management experience a plus
8 years of successful hands-on affiliate marketing and display advertising experience either on the seller or buyer side
Must be skilled in HTML, CSS, and JavaScript with a working knowledge of Web publishing systems
Must have excellent organizational, project management, analytical, and technical skills
Ability to prioritize and manage time effectively
Must understand site analytics tools such as Google Analytics, LiveStats, WebTrends and Click Tracks
Must have an in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Access, etc.) and an aptitude to quickly learn new tools
Must have an understanding of how to develop an email marketing strategy, including lead-nurturing, segmentation, A/B testing, content & creative optimization
Must understand CAN-SPAM compliancy and ISP deliverability and how to maintain a suppression file
Job URL
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Location: USA-AZ-Phoenix |
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Date Last Verified
Sep 08,2010 |
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Posted on
Jul 30,2010 |
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Company info
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