Becoming an E-marketing Manager

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The job of an e-marketing manager is to look after the marketing and business plans of an organization. This is the person who looks at the internet as a marketing tool and is responsible for creating as well as executing marketing strategies for large and small businesses. E-marketing managers are expected to stay above the advertising industry and make sure of the market trends. Other than that, they are also required to find creative solutions to the challenges and shortcomings of the online marketing sector and respond to the demands of the clients and customers.

The key responsibilities of e-marketing management are to ensure that they find new markets and customers by offering them products and services on the internet. The e-marketing manager jobs entail the manager to develop and build on plans for helping the organization take advantage of the marketing and sales opportunities that are available online. The e-marketing manager helps in defining the company's objectives for using e-commerce technology and deciding on the computer applications that are required for achieving them. The task of the e-marketing managers is to explain how the e-commerce proposals will increase the business of the company.

The academic requirements of the e-marketing manager include a 4 years' college degree. You need to be a bachelor of science in subjects like computer science or information technology, or a bachelor of arts in humanities or communications, which is also helpful in giving you a functional base. A master's degree is definitely preferred over a bachelor's degree with knowledge of information technology.



The skills of the e-marketing management professionals take into account management and delegation once you attain a senior position. An excellent expertise in search engine optimization and knowledge of the web layout is important to the duties of your job. Other than that, the skills of an e-marketing manager include:
  • Reporting directly to the marketing head
  • Directing efforts according to company policy
  • Enjoying and being proficient to work in a technical environment
  • Working in team leadership positions
Training as an applicant in e-marketing manager jobs helps in various aspects. You can supplement your college education with the help of professional or vocational training in e-marketing. In fact, there are the technical or trade schools that offer courses in e-marketing management like e-marketing programs as well as mastering HTML functions at a professional level.

Experience in e-marketing manager jobs helps you perform better. You can join for entry level positions that are offered by a lot of employers. If you have a major in an unrelated field, mention your self acquired knowledge to show that you are a self starter. The e-marketing manager has to work their way up from the entry level, as junior positions necessitate analyzing present e-marketing situations and creating policies. Being proactive and demonstrating good work helps you take on more responsibilities.

The global career prospects of e-marketing manager jobs are good with the United States Bureau of Labor Statistics predicting that the employment outlook is likely to be better than the average until 2014. The advancement possibilities are equally good as you may advance from being a marketing director to a chief information officer who implements the technology initiatives of the company. With companies continuing to increase their e-marketing efforts, e-marketing manager jobs are likely to be more available.

The average annual salary of an e-marketing manager had been $85,000 in 2006. The 25% of the topmost paid professionals draw around $99,000, depending on their qualifications and work experiences. Attractive packages include:
  • Paid vacations
  • Exceptional medical benefits
  • Savings and retirement plans
  • Stock options
  • Profit sharing plans
E-marketing management looks after the business needs of an organization and the employees are required to work in modern surroundings with tasks like designing and developing computer applications and this may lead them to spending long hours at their workstations. E-marketing manager jobs require meeting deadlines as well as taking up weekend and night hours for completing projects and ensuring that they are of high quality. Meeting with the clients is a task that has to be performed and for this travels are necessary during times that are convenient for the customers. The e-marketing manager jobs are thus challenging and exciting, requiring projects to be scheduled. The technical teams are also required to meet deadlines.
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