Several of these are from people who claim to have made six-figure sales from their projects. These IM gurus then sell courses and software applications to people interested in IM. But the IM field is filled with people today looking to make a quick buck. And most of the IM tricks that the gurus sell have already been tried out and exhausted by other people in the IM business.
In this recession, IM can seem like an easy way to make money online. After all, what can be easier than sitting at home, buying a few domain names, building some websites using easy to use software and then writing some articles and getting traffic? The traffic is then redirected to the affiliate sites, or the site earns money through Google AdSense, Amazon's affiliate program or other similar plans.
So before you start, you need to ask yourself some questions. Why are you going in the IM field? Do you just want a nice, steady stream of revenue from some sites that you work on in your free time? Or are you planning to quit your day job and become a full fledged online marketer. And if you are planning to quit your job, why are you planning to do this? You need to be absolutely clear in your goals if you are planning to go in IM fulltime.
Working from your home sounds great, but it is not for everybody. Some people are very self-driven and will have no problem following a schedule even when they have to stay at home day in, day out. If you are not that kind of a person, then IM is probably not for you. Working fulltime from home means you need to keep an even better track of time since a lot of people have a tendency to procrastinate. Then there are some who are so engrossed in their work that they literally need to be dragged away from their computers by their family members to eat something.
Also, make sure to let your friends, family members and neighbors know that just because you are working from home does not mean you are free to hangout with them whenever they want to or drop by. So the goal is to treat it as a regular job or the way a small-businessman runs his business. Be committed, but do not try to work 24/7.
IM also needs investment and it will probably be a few months before you start to see returns. So don't plan on quitting your day job as soon as you make a few sales. The sales can fluctuate for reasons beyond your control, such as changes in Google's PageRank.
You need to follow some guidelines when you start working on your IM projects. The first step is to start small. Don't just buy a dozen domains and jump right in thinking that you will be making thousands of dollars the first month. People who promise you this are usually selling their own IM marketing products. They have every incentive to exaggerate the performance of the affiliate they are recommending or the product they are selling.
Now, if you are going to take the time and resources to invest in your IM ventures, you need to keep a good track of your time spend on them. Keep a tight schedule, and whether you are writing a blog, doing link building, PPC, don't get bogged down into trying too many new methods.
A major mistake that new IMers make is that they think that since they are in the Internet Marketing field, they have to be present and active on all the social media sites and be available on their instant messengers. Your IM products need to have a social media presence, not you. This is unless you are promoting yourself as an expert in your niche.
When you start on your projects, try to do as much as possible yourself. Today, there are so many free tools and open-source software packages available that most websites can be build without buying any expensive software. If you don't know how to use these open-source applications and software packages, then there are extensive tutorials available online which again are free of cost. The idea is to save as much cash as possible before you start earning a profit.