Social Media Marketing More Relevant after Google’s Panda Update

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Almost two months after Google released its Panda update, it is clear now that even the bigger content farms have not been spared. eHow, undoubtedly the biggest of them all, has been hurt in Google's rankings too. Demand Media, eHow's parent company, however has put on a brave face claiming that the change in Google's algorithm has not really affected it. The company claims that it increasingly gets its traffic from social networking sites and other sources.

Google is standing by its claims that only low-quality sites are being targeted. In light of this what can SEO companies and their clients do to recover their lost traffic. One of the best sources of traffic is to increase the use of social networking sites. Even if your clients have not been heavily affected by Google's changes, you should ensure that they are not reliant on just one source of traffic. Today a lot of Facebook users are increasingly using it not just to share interests but also to get good tips on getting deals.

Google is also putting weight on the search results derived from Facebook and Twitter. The reason is that building links and other SEO tactics have made a lot of websites and forums littered with useless content. The rise in the huge number of blogs and forums has only made this task easier. But Facebook and Twitter have more clout because of the more specified target audience they produce through their ''like'' buttons and followers.

This does not mean that you should advise your clients to tweet and retweet about every inane thing just to increase their total number of tweets. Neither should they go around increasing their ''likes'' on Facebook and building multiple group pages or profiles. This again will create the same problem of spam and irrelevant information that forced Google to crackdown on the content farms.

There are some sensible strategies to follow to increase your client's social media presence. First of all, you need to have a good custom URL with your Facebook account. If you are not able to get the exact one as your company's name (since Facebook does not allow dashes and underscores), it needs to be as similar to the company name as possible. Then create a detailed profile for the company and assign a person who updates it and maintains it. Too many posts will results in your profile being dropped by other users and too few will result in your profile not ranking highly in the Google search rankings.
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