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Job Details

SEO Strategist

Company name
Critical Mass Inc

Location
Nashville, TN, United States

Employment Type
Full-Time

Industry
Ecommerce, Marketing

Posted on
Dec 13, 2021

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Profile

As an SEO Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.

You will:

Own the development, execution, and optimization of SEO strategies

Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities

Perform comprehensive keyword research and on-page/off-page optimizations to improve brand visibility

Make copy and content recommendations based on search insights

Conduct SEO audits and competitive analysis

Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more

Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner

Define success metrics and translate SEO results to business objectives

Track and report on SEO performance

Communicate with SEO team and management on project developments, timelines, and results

Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices

Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more

You have:

3 years of hands-on SEO experience

Strong content strategy skills, ideally with experience in content creation, blog strategy, etc.

Strong analytical skills, and ability to pull and analyze site analytics

Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects

Knowledge of recent algorithm updates, search ranking factors, and industry best practices

Ability to improve search rankings and drive increased search traffic and visibility

Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses

Systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans

Company info

Critical Mass Inc
Website : http://www.criticalmass.com

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