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Manager eCommerce

New York City, NY

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Job Description
Role Objectives:
Account Management
Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from AMD
Ultimate oversight for all day to day eCommerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
Responsible for presenting recommendations, soliciting feedback, and directing the Analyst to apply client feedback to campaigns
Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
Upon campaign approval, responsible for QA of budgets
Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
Responsible for recommending campaign adjustments based on performance trends
Responsible for client communication of performance and competitive landscape
Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test & learn agenda)
Responsible for campaign reporting and developing strategic insights with clear actionable items
Responsible for building clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
Lead client status and reporting calls, including presentation of reporting
Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
Maintain professional, productive rapport with sales representatives/media vendor
Demonstrate creativity and agility when problem solving prior to elevation to AMD
Partner with AMD to ensure upcoming deliverables are being proactively addressed
Timely delivery of all work is required
Team Management
Provide direction to analyst on how to build a new campaign across all ecommerce tactics and platforms; review and package for delivery to client including full QA
Serve as lead for training of new Ecommerce Analysts and be a resource for ad hoc questions
Work closely with Analyst to establish priorities and manage workload
Provide direction to Analyst for purposes of campaign structure, budget, and targeting development. Responsible for final QA before delivery to client and launch
Responsible for Analyst’s management of campaign budgets, pacing and campaign adjustments
Job Requirements:
Bachelor’s Degree required, concentration in business, marketing, or advertising preferred
3 years of hands-on account management experience in online advertising with a focus on eCommerce
In-depth activation and optimization experience with Amazon and Criteo platforms
Deep knowledge of ad serving platforms and online analytic solutions
1 years of demonstrated success in managing and leading people
Mastery of all relevant tools for reporting, analytics, and competitive analysis
Knowledge of statistical methods and testing methodology preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Experience required: Mid-Senior Level
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