Lead a team of global e-marketing specialists, build e-marketing global programs and sell MSD products.
Establishing the direction and goals for MSD’s e-marketing practice and strategy
Manage a staff of e-marketing specialists focused in development of email marketing campaigns, online promotions and tools, webinar curricula development, search engine program optimization and PPC, social media and online results measurement
Develop, deploy and track comprehensive online campaigns that meet agreed goals associated with each campaign
Advising marketing and BU leaders on best use of online tools to drive traffic to MSD products, and secure leads for MSD products
Plan the annual e-marketing budget and develop the annual plan reporting results at quarterly milestones
Manage and direct all online marketing activities including (but not limited to) the use of e-mail management programs and forms for those activities. Manage online multimedia and other capabilities required to illustrate MSD product differentiation and gain prospect commitment
Interface with the marketing, sales and IT functions for lead management linkages and infrastructure requirements associated with list segmentation and reporting.
Project and vendor management of data warehouse functionality, enhancements and integration with other business systems
Train and motivate personnel in the MSD e-marketing function
Overseas and domestic travel
Excellent project management skills, with strong technical understanding of web environment and use of online marketing
Demonstrated ability to communicate verbally and in writing
Demonstrated ability to manage globally distributed personnel
Demonstrated strategic planning capability
Proven ability to gain consensus, influence organizational behavior, lead decision making process in a matrix-managed organization
Proven ability to manage and motivate personnel
Excellent verbal, written, presentation and interpersonal skills
Demonstrated Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement.
Demonstrated Role Model Leader Characteristics: Embody the 4-I values
Communicate openly and honestly
Focus on growth
Champion employee development
Non-Negotiable Hiring Criteria:
BS degree in Business, Marketing, Computer Science
Masters degree a plus
10 years experience in marketing, online marketing or web management
Prior experience in scientific industry and familiarity with target customer groups
3 years Eloqua experience at administrative level
Experience with Microsoft Dynamics is a plus
Global experience an added benefit
If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process,
for further assistance.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.