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Company name
Cottonwood Financial Administrative Services, Ltd


Irving, TX

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Job Description
Reporting to our Director of Marketing, the SEO Manager (a.k.a. Senior Marketing Analyst – SEO) is entrusted to implement and execute SEO strategies and tactics in order to increase organic website traffic and lead generation. This position requires an in-depth understanding of SEO best practices and a proven track record of exceptional traffic and visibility growth from SEO management. The SEO Manager will be a key member of an exciting, fast-paced, and growing team that is making an immediate impact across the entire customer lifecycle. This is a great opportunity for a talented person to broaden his/her skill set by taking responsibility and driving strategy for a multi-million dollar SEO budget, managing vendors, presenting performance reporting to senior management, and challenging him/herself with projects that can span from tactical to strategic in nature. Our preferred candidate will be passionate about SEO, a team-player, detail-oriented, an effective communicator, and be able to multi-task. This position is based at our Corporate Office (HQ) in Irving (Las Colinas), Texas.\r\rKEY RESPONSIBILITIES\r\r Direct and execute SEO strategy driving increased SEO traffic and conversion\r Stay on the forefront of SEO news, trends, and algorithm changes – especially as they relate to the consumer financial services space – driving strategy and advising on best practices \r Monitor and analyze channel performance, and implement optimizations when opportunities arise \r Provide valuable input for marketing strategy planning with department team members and senior leadership\r Optimize Local SEO efforts for 340 brick and mortar store locations\r Develop and execute link building strategy (Internal and External)\r Oversee and collaborate with outside vendors and agencies to achieve superior results\r Proactively seek innovative, new media solutions to test, presenting business cases for those opportunities to senior management \r Own and manage direct response marketing campaigns from ideation to execution\r Develop, implement and manage Social Media marketing campaigns and blog strategy \r Create content and manage social media sites to build real traffic, interest, and links back to our web properties\r\r\rCOMPENSATION\r\r Annual salary of $75,000\r\r\rBENEFITS \r\r Medical, dental, and vision\r Voluntary life/ AD&D\r Short-term & long-term disability\r 401K with company match\r Paid vacation, holidays, and sick time\r Paid maternity, paternity, extended medical leave, and jury duty\r Corporate discount program on personal cell phone accounts with select providers\r Business casual work environment\r

Job Requirements
\r\r\r Bachelor’s degree in Business Marketing or similar field\r 5 years of work experience in online marketing and/or SEO management  \r Results-oriented self-starter who is confident in defending his/her critical thinking abilities\r Entrepreneurial mindset supported by a strong business acumen and work ethic\r Outstanding organizational skills, as well as verbal and written communication skills\r Advanced user of Google Analytics, Excel, PowerPoint, and other SEO tools (Google My Business Locations, Moz Local, Bing Places, etc.)\r Experience managing vendors or agency experience\r Local (Dallas/Fort Worth area) candidates only – no relocation\r Must be currently authorized to work in the United States without sponsorship and not require sponsorship in the future\r\r\r\r\rPREFERRED QUALIFICATIONS\r\r Experience with Sitecore content management system\r Proficient writing website copy\r\r\rABOUT COTTONWOOD\rFounded in 1996, Cottonwood Financial is one of the largest privately held retail consumer finance companies in the consumer finance industry.  We have zero debt, have been profitable every year since inception, and our growth is funded entirely through internally generated capital.  Headquartered in Irving (Las Colinas), Texas, we have company-owned locations, under our Cash Store brand, across the country.  Through this national brick-and-mortar footprint, we provide best-in-class customer service and offer an innovative mix of financial products and services to our customers.\r\rWe have been named several times to the Inc. 5000 list of America’s fastest-growing private companies, as well as to the Dallas 100 list of the fastest-growing private companies in North Texas.\r

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Cottonwood Financial Administrative Services, Ltd

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