We are looking for our first email marketing hire to build out and optimize our email programs. You will be instrumental in creating and executing our email channel strategy across the customer journey.
This will involve managing the email calendar and content strategy, maintaining our customer and prospect lists and lifecycle programs, and working with the rest of the growth team to drive towards sales and retention goals.
A key part of your work will be to evolve our email strategy to the next level. We are looking for a person who takes initiative and will push us to become more personalized, more effective, and more impactful with our email channel.
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Own and drive email content strategy and calendar across the entire customer journey, including prospects and lifecycle marketing.
Lead personalization initiative to create more and more granular journeys, driving towards 1-1 marketing.
Work with other channel managers and growth team members to create cross-channel campaigns with cohesion at the forefront.
Constantly test and improve existing email content and strategies to meet sales and customer retention goals.
Create, manage and maintain email KPIs to meet quarterly OKRs, and directly own a 6 figure revenue channel.
Manage ESP and dynamic list management tools to ensure flawless execution.
Work with creative team to create and execute email campaigns.
3-5 years of experience in email marketing, CRM, or other relevant role at a B2C company.
Experience using ESPs such as SailThru, Autopilot, SendGrid or MailChimp.
High attention to detail and commitment to flawless execution.
Strong understanding of consumer behavior and trends in email
Excellent communication and project/task management skills.
Experience using data-driven testing techniques to achieve goals and targets.
Ability to thrive in fast paced, ever changing environment and get into the weeds when needed.
HTML coding abilities a plus.
Experience with direct to consumer ecommerce a plus.
We offer a competitive salary. This position is based in our San Francisco, CA office. US work authorization required.