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Job Details

Reprise - Specialist Paid Search

Location
New York City, NY

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Position Summary
We are looking for you - dynamic, best-in-class talent - to join the Reprise team as a Specialist, Search. This role is responsible for and performing many critical functions within the search team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands.
Essential Functions
Build new ad groups and campaigns with new keywords and creative
Developing, optimizing, and maintaining paid search campaigns for clients
Aggregate reports on a daily/weekly/monthly basis while working with leads to generate insights, calculating basic KPIs and understanding how metrics effect each other
Daily campaign & budget management including optimizations
Monitor daily searches on high priority keywords (i.e. brand and lead terms)
Handle client billing, notify manager of any account issues, update account pacing documents, and ensure proper budget pacing
Understand Q/A fundamentals and implement Q/A best practices in daily tasks
Qualifications
Education:
Associates Degree or related work experience
Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
Work Experience:
Previous agency experience strongly preferred
1-2 years of Paid Search/SEM experience
Skills:
Basic understanding of Google, Yahoo & Bing with proficiency in MS Office Suite
Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
Excellent writing, math, multi-tasking, organization, and communication skills
Demonstrated enthusiasm for interactive media and marketing with strong working knowledge of the Internet
Desire to learn and build knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
About Reprise
At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com
now.
Job Location
New York, New York, United States
Position Type
Full-Time/Regular

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