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Job Details

Reprise - Manager Paid Search

Location
New York City, NY

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Position Summary
The Search Manager is an agency position, ideally having at least 4 years of paid search experience. This role is a multi-functional role. First, this role must be able translate the digital strategy set at the senior level into daily tactical execution. Second, this role must be able to train/coach others on the team to ensure tactics are executed flawlessly. Third, this role may be responsible for performing many of the basic, yet critical functions within the search team. These tasks can include, but are not limited to, keyword/copy creation, troubleshooting, testing, billing, Trafficking and Q/A. Finally, this role must be able to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead.
Essential Functions
Exhibit understanding and ability to clearly discuss paid search fundamentals (Acronyms, Jargon, etc)
Lead a day-to-day client and cross-department relationships
Drive client growth through data-drive and qualitative recommendations
Supports business growth efforts by assisting others with proposals, research and data collection
Oversees and manages client reports and analysis
Works with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
Support meaningful test ideas: soliciting recommendations to client and able to effectively execute and measure
Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
Establish understanding of media types beyond paid search and understand how paid search fits into a larger digital/marketing strategy
Create and present case studies, POVs, etc
Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
Have clear POV on best practices for how to manage Vendor Relationships
Express differences on Media Metrics
Lead, develop and manage Sr. Analyst & Analyst staff
Offer guidance support, direction and provide development opportunities and ongoing feedback
Ensure direct reports have received all tools and training to excel in their roles, this includes but is not limited to deal math, sales techniques and excel
Main team contact for questions or problem solving
Assist team with conflict resolution, conference calls and meetings where necessary
Coaches and mentors team and evaluate staffing needs and makes recommendations for direct reports training/development, responsible for performance evaluations & regular feedback
Supports and drives corporate culture initiatives
Qualifications
Education:
BA/BS or equivalent in Marketing, or a related field is preferable
Work Experience:
4 years of paid search preferred
Skills:
Expert on Google, Yahoo & Bing
Expert on at least one bidding platform such as Marin, Kenshoo or Doubleclick
Have basic story-telling ability as well as ability to lead virtual and in-person presentations
Experience with within an agency environment required
Excellent writing skills with an attention to detail
Expertise with Microsoft Excel, Word, and PowerPoint is required
Ability to multitask and handle other duties as assigned
Spanish proficiency is a plus
About Us
At Reprise, we’re reinventing digital experiences everywhere, every day. With end-to-end capabilities that include search, social media, content creation, product and web development, eRetail and strategy, we cut to the core of what truly drives customers by providing a holistic digital-first approach. Armed with intelligent insights and an audience-first approach, our expert team of specialists deliver integrated initiatives that help the world’s biggest brands connect to the people who drive their business forward - efficiently and effectively. Part of the Mediabrands division of the Interpublic Group (NYSE: IPG), Reprise is headquartered in New York with over 40 offices around the world. To learn more about how we can empower your business, visit reprisedigital.com
now.
Job Location
New York, New York, United States
Position Type
Full-Time/Regular

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