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Job Details

Manager Digital Marketing Analytics

Company name
Oportun, Inc.

San Carlos, CA, United States

Employment Type

Ecommerce, Marketing, Manager

Date Last Verified
Apr 02, 2021

Posted on
Mar 23, 2021

Valid Through
Jul 06, 2021


Company Overview
Based in Silicon Valley, Oportun (Nasdaq:OPRT) is dedicated to financial inclusion for the estimated 100 million people in the U.S. who are shut out of the financial mainstream because they don\u2019t have a credit score or have been mis-scored by a traditional credit bureau. As a Community Development Financial Institution (CDFI), Oportun\u2019s mission is to provide inclusive, affordable financial services that empower its customers to build a better future. 
Since our first loan in 2006, Oportun has made over 3.8 million loans totaling over $9 billion to customers across 12 states. Oportun\u2019s customers have saved an estimated $1.7 billion in interest and fees compared to the alternatives typically available to them. Oportun has helped more than 860,000 people establish a credit history for the first time. 
Oportun was named one of Fast Company\u2019s Most Innovative Companies in the World for 2020, a TIME Magazine 2018 Genius Company in recognition of its impact in helping to reinvent the future of lending. Oportun was recently named one of the Top Workplaces for 2019 and 2020 by the Bay Area News Group and recognized as the Best Consumer Lending Product by FinTech Breakthrough. Oportun previously made several fastest-growing lists, including Inc. 5000\u2019s Fastest-Growing Private Companies in America and the San Francisco Business Times\u2019 Fastest Growing Private Companies. 
Reporting into our Growth & Analytics team, The Web Strategy & Analytics role is responsible for monitoring insights on and strategically develop Oportun\u2019s digital web properties. This candidate will also be responsible for developing insights which will help drive site visitors, create deeper site engagement, and improve overall online conversions. Additionally, this role will own the ongoing SEO efforts at Oportun. He/she will work closely with our Marketing, Product and Engineering team in order to iteratively test and optimize Oportun\u2019s website.
The ideal candidate should be highly experienced with insights driven analytics and has a strong desire to work in a fast-paced execution focused environment. The role will also require a strong consumer centric mindset aimed at improving the overall experiences customers have as they interact with Oportun\u2019s digital properties.

Work closely with Risk Analytics, Product Analytics, Marketing, and Product Management teams to identify and improve performance of Oportun\u2019s unauthenticated web presence
Utilize strong analytics skills, business acumen and attention to detail to provide data and analysis to assist in solving complex business problems
Serve as a core analyst and leader in our SEO improvement efforts
Communicate insights and suggest improvements based on data and observed trends in order to develop and advance Oportun\u2019s core  unauthenticated web platforms
Propose, implement and measure iterative tests to continuously improve customer engagement and marketing funnel performance
Works with high dimensional and fast-moving data to build continually learning systems and through your work have direct impact on revenue and bottom line
Presents analytic output in order to soundly communicate to stakeholders to inform strategic and tactical decision making and guide business decisions
Communicates insights to executive level leadership and cross-business stakeholders
Be an advocate for our customers


4 years of experience in Performance Marketing/Web Analytics/Product Analytics
2 years of experience with A/B Testing, Experimentation, and Marketing Personalization
1 years of experience with SEO strongly preferred
Experience and comfortable working with Marketing Technology stacks and platforms strongly preferred (Google Tag Manager, Tealium, Optimizely, Wordpress etc.)
High level of proficiency with SQL and python
Outstanding verbal and written communication skills
Bachelor\u2019s degree or higher required


Company info

Oportun, Inc.
Website :

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