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Job Details

Marketing Automation Manager

Company name
The Learning House

Lexington, KY, United States

Employment Type

Manager, Marketing, Ecommerce

Posted on
Jan 25,2019

Valid Through
May 10,2019

Apply for this job


The Learning House, A Wiley Brand, helps people improve their lives through education. As an Academic Program Manager, we offer a full suite of education services, including: Online Program Management (OPM), Corporate Solutions, The Software Guild, Learning House International, and Advancement Courses. Built on a foundation of data-driven decision-making, thorough market research, and robust technology services, Learning House is focused on delivering high-quality, relevant just-in-time education services to meet the needs of a dynamic, global market. Through its partnerships, Learning House helps universities acquire more students, produce more graduates, and deliver better outcomes and helps companies attract, develop, and retain a happier, more skilled workforce.  \r
General Purpose:\r
The Marketing Automation Manager will lead integrated email automation tied to student engagement lifecycle and journey initiatives, taking primary responsibility for the ongoing build development, analysis, and day-to-day execution of this fast-growing channel. They will be responsible for identifying and testing strategies to help shape effective automation campaigns and workflows for a variety of brand units (partner schools, The Software Guild, Learning House International, and Corporate brand units) alongside managing the Email Marketing Specialist. The position will analyze results and present solutions for how to improve the effectiveness of our overall automation efforts. \r
Role Qualifications:\r
Minimum: Bachelor's degree with three to seven years' experience in email marketing, CRM, marketing automation, and marketing operations. \r
Desired: Graduate level degree with excellent academic credentials and four to seven years in email marketing, CRM, marketing automation, and marketing operations. Experience in the education industry is a plus but not required.\r
Position Responsibilities:\r
Collaborate to help grow and execute a high-volume lifecycle email marketing strategy.\r
Manage strategic automation plans and the end-to-end production and deployment of various promotional emails, including planning, targeting, segmentation, scheduling, set-up\/coding, testing, design\/creative, copy writing, and overall campaign status reporting.\r
Develop segmentation strategies and leverage consumer insights to improve key KPIs. \r
Continuously optimize email workflows to drive higher returns with A\/B testing of subject lines, message content, images, offers, landing pages, mailing frequency, segments and more.\r
Collaborate with marketing and creative teams to create optimized templates and content based on previous testing & trends analysis.\r
Specifically leveraging CRM and behavioral data to help drive customer segmentation\/profiling, touch point prioritization, and messaging understanding.\r
Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities. Provide Daily\/Weekly\/Monthly campaign performance reporting leveraging data from all relevant sources to provide actionable insights to improve email campaign content and performance and make recommendations regarding future strategies.\r
Manage relationships with internal teams for effective cross-channel communications, and day-to-day relationships with vendor partners and consultants to ensure achievement of objectives, platform performance, and results.\r
Continually monitor internal testing results, deliverability metrics and industry best practices. Integrate learning to manage and ensure optimal email results, and improve deliverability, compliance around permission-based marketing, email hygiene, opt-in\/opt-out requirements, privacy, and spam regulation (CAN\/SPAM\/COPPA).\r
Essential Skills and Experience:\r
3-5 years of relevant experience, preferably in a consumer marketing environment focused on lead funnel to conversion. \r
Experience building, deploying and managing lifecycle and transactional email campaigns using ESP\/marketing automation tools that follow best practices aimed at operative KPIs\r
Experience with lead scoring models, workflows, templates, lead import\/maintenance and A\/B testing\r
Knowledge of best practices for email creative, targeting\/segmentation, dynamic content, testing methodologies, deliverability and CAN-SPAM regulations.\r
Proficiency with MS Office suite, and working knowledge of HTML\/CSS, graphic design\/layout necessary. \r
Working knowledge of Google Analytics and email testing tools.\r
Experience with automation system integration process a plus.\r
Valued Skills and Experience:\r
Positive, energetic team player who is excited to play a significant role within this channel of marketing\r
A self-starting attitude, ready to embrace opportunities to make an impact without needing to be told.\r
Creative, strategic, and analytical thinker who enjoys solving unstructured problems, taking initiative, and turning data into detailed paths towards action.\r
Strong project management, organizational, and communication skills.\r
Ability to thrive in a fast-paced, dynamic environment and drives hard to meet and frequently exceed goals and objectives within tight timeframes. Able to manage multiple competing priorities and work independently.\r
Results-driven decision maker with excellent attention to detail.\r
Physical Requirements and Work Environment:\r
The physical demands and work environment characteristics described here represent those that the employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable an individual with a disability to perform the essential functions:\r
Physical Demands: While performing the duties of the job, the employee is occasionally required to sit and stand.        \r
Work Environment: This job is performed in a general office environment with standard office equipment available. Work is generally sedentary in nature but may require standing and walking. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

Company info

The Learning House

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