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Job Details

Email Producer

Company name
The New York Public Library

Location
New York City, NY

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Email Producer

Job Description:

Overview:

The New York Public Library's Department of Communications and Marketing seeks an experienced Email Producer to lead the organization's email marketing, including e-newsletters and emails that support fundraising, advocacy, engagement, and events. The Email Producer works across departments to produce emails that meet various communications and fundraising objectives, while also maintaining a comprehensive strategy for overall list health and growth. The Email Producer is proficient at all aspects of email production, from content editing, to coding, to testing. He/she is also a competent data manager responsible for bringing new subscribers into the list from various sources and ensuring email data integrity. Finally, the Email Producer uses data and testing to continually improve email performance.

Principal Responsibilities:

Managing email marketing for the Library, increasing the number of email subscribers, and using email to deepen subscribers' engagement as readers, event attendees, advocates, and donors

Managing organization-wide email calendar that accommodates multiple stakeholders’ needs for email marketing

Serving a key role on online fundraising team which is responsible for raising $2 million annually

Managing all aspects of email copywriting, editing, and production

Managing all email data and ensuring compliance with Library privacy policy

Developing email list segmentation strategies to maximize engagement, fundraising, and list health

Ensuring that email content reflects Library messaging and style guide

Conducting and analyzing testing regularly to identify effective strategies, messaging, and formatting of email communication

Compiling data constantly and providing insight and analysis to increase engagement, fundraising and growth

Participating in brainstorming and strategy discussions to develop campaigns and tactics that include email engagement, social media, web, media, and other aspects

Other duties as assigned

Minimum Qualifications:

Bachelor's Degree and 2-4 years of relevant experience in email marketing, online fundraising, or online campaigning

Excellent writing and editing skills

Meticulous attention to detail

Experience with an email list of at least 200,000 subscribers

Demonstrated experience growing email list

Extensive experience working with Salesforce Marketing Cloud/ExactTarget or other enterprise email marketing platform

Experience hand-coding responsive emails using HTML and CSS, creating and troubleshooting email templates and web pages, and QA’ing HTML emails

Experience with large data sets

Basic knowledge of SQL queries and Javascript preferred

Experience with marketing automation a plus

Experience generating data collection forms/pages and using dynamic content in emails

Experience with cross-browser, cross-platform, and cross-device testing

Experience balancing competing priorities and needs, with a diplomatic approach

Demonstrated ability to develop email communications plans that are part of larger digital, communications, and programmatic goals and campaigns

Ability to manage multiple tasks simultaneously

A passion for and strong understanding of Library's mission

Organization:

The New York Public Library

To Apply:

https://jobs-nypl.icims.com/jobs/9309/email-producer/job

Start Date:

Fri, 09/30/2016

Job Location City:

New York

Job Location State:

NY

Job Location Zip:

10016

Job Time:

full-time

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