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Job Details

Paid Search Strategist

Company name
Fathom

Location
Cleveland, OH

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Profile

Full Time

Min. Experience:

Mid Level

Fathom is searching for a Paid Search Strategist to join our expanding team! This position requires a go-getter attitude, as there is plenty of autonomy, growth opportunity and room for advancement. We’re looking for someone with an analytical, data-driven mind that thrives in a fast-moving environment. Think you have what it takes?

Responsibilities

Write copy, perform keyword research, run search query reports, monthly/weekly reporting, analyze and identify trends and new campaign creation

Troubleshoot, optimize and execute paid search campaigns

Running display campaigns outside of Google Display Network.

Ensuring PPC best practices are being followed, campaigns are well optimized.

Comfortable speaking directly with clients on performance and strategy

Prepare monthly internal and external reports and assist in analyzing key metrics.

Proactively make strategic campaign recommendations

Qualifications:

Associate’s or Bachelor’s degree (preferred), but professional Internet, marketing or computer experience may be accepted

Mentorship of Paid Specialists

Experience with web analytics (Web Trends, Google Analytics, etc.) a must

3-7 years managing paid search campaigns via Google AdWords and BingAds

Google AdWords Certified

Experience with running display advertising campaigns

Candidates should be flexible and proficient at following directions from an Account Executive

Must have excellent attention to detail and the ability to effectively multi-task

Experience with keyword research, keyword research tools and keyword selection

Excellent verbal, written and presentation skills

Advanced knowledge of Excel

Excellent organizational skills and an ability to manage multiple people and projects

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Company info

Fathom

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