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SVP Digital Marketing Enterprise Technology

Irving, TX

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Job LocationsUS-TX-IrvingRequisition ID2018-32812Employee TypeFull Time-RegularCategoryMarketing / CommunicationsOverviewSVP Digital is responsible for digital marketing including execution and performance of all digital properties as well as strategy, technical implementation with IT counterparts and operation of the marketing enterprise technologies. The SVP of digital will align marketing technology and execution with business goals, serving as a liaison to Information Technology (IT), evaluating, choosing and procuring technology providers, and executing development of initiatives in an Agile environment.In addition this senior level role will set the digital vision and strategy for digital, champion greater experimentation, test and learn, and Agile management of digital and marketing capabilities, and serve as a change agent working across the company to create competitive advantages. The role will own responsibility for a holistic and compelling Digital Experience solution for GMF customers.ResponsibilitiesJOB DUTIESLead the strategy and serve as a liaison around implementation and adoption of all digital technology including adobe, messaging, chat, AI, mobileDefine and execute strategy for digital revenue growth, overall operational cost reduction, customer satisfaction and retentionWork closely with the international team integrate digital solutions globally to generate revenue, decrease cost and increase customer satisfactionBuild team of marketing, digital and technology experts to develop and implement marketing/digital technology, campaigns, and programsProvide integrated strategy across digital channels including web, mobile, chat, messaging, AI, and other core and immerging technologies and processesBuild team to implement and manage digital properties for conversion, personalization, cost reduction, retention, and customer satisfaction including expertise in the Adobe Marketing CloudCollaborate with CMO and other senior executive leadership in IT and MarketingLiaison with GM Marketing and IT groups on shared strategy, execution, measurement and adjustmentsLead organization in development of digital strategy and roadmap integrated in to Omni-channel delivery and executionLead and implement strategic partnerships for delivery of business and digital goalsBuild and lead team in craft and designing customer experience and user interface for digital properties including BtoC, BtoB, social media, SEO and socialImplement and execute brand strategies through digital properties coordinated across channelsLead the technical facets of agency and service provider relationships, contract negotiations and day-to-day operationsLead team and organization in designing and implementing Agile strategies and practices for the digital team – align with GMF IT in advancing Agile adopting throughout the EnterpriseLead team and organization in optimizing omni channel experience for revenue generation, cost reduction, brand, and customer satisfactionEnsure Marketing is proficient with the technology selected and implemented to attract, acquire and retain customersLead team and organization in day to day operation and management of digital propertiesCollaborate with business owners to initiate and execute business strategies onlineMonetizing web properties via product development, advertising and partnershipsLiaison with GM parent Marketing and IT groups on shared strategy, execution, measurement and adjustmentsLiaison with executive management to ensure company goals are executed onlineLead, manage and grow the front & back end development team, Adobe teams and project execution teamsExpand online automotive shopping and online auto financing toolsEstablish departmental processes that work into current IT systems including code review, maintaining and deployment managementAbility to maintain integrity of the design and brand throughout the entire development processUpdates job knowledge by researching new internet/intranet technologies and software products; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations; attending and presenting at industry conferencesQualificationsKnowledgeInternal compliance proceduresMarket drivers that have an impact on the businessNegotiation tactics and techniquesOrganization direction as expressed in the vision, strategy, and business planStrategic priorities and objectivesUnderstanding of key market driversAdvanced knowledge of the local, state, and federal law affecting the corporationAdvanced knowledge of human resources practices, and principlesWorking knowledge of Information Systems planning and software applicationsAdvanced knowledge of management processes such as planning, budgeting and financial analysisAdvanced knowledge of financial and accounting matters affecting the corporationSkillsBe able to recruit, lead and develop a best in class online marketing deptHigh level problem solving skillsSelf-motivated, Flexible, Team playerAbility to work in a fast pace environment with multiple projectsAbility to lead both digital marketing and technical organizationsUnderstands the competitive marketplace and has experience developing partnerships and alliances to acquire data sources, analytic tools, and technological competenciesExperience managing third party vendors and large-scale technology integrationsHigh level presentation and communication skillsProven success influencing and working effectively across marketing and company functional groupsExperience and ability to lead team in development of new organization and processesAdditional Knowledge and SkillsExtensive Portfolio of online experience required, preferably with well-known online brandsEducationBachelor’s Degree , equivalent combination of education and experience may be substituted in lieu of degree requiredMaster’s Degree preferredExperienceGreater than 10 years or digital experience required5-7 years of digital marketing experience with auto and financial services required5-7 years of Adobe and/or other content management experience required5-7 years management experience requiredWork ConditionsExtended working hours and travel may be requiredWe can recommend jobs specifically for you!Click here to get started.

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