Conga is in search of an Email Marketing Specialist to accelerate growth for our lead generation activities by executing best-in-class email marketing campaigns to help scale revenue for our core products. You will support and execute B2B email marketing campaigns to drive quality leads and pipeline for our Sales organization and build customer loyalty through optimized campaigns and nurture programs. We are looking for someone who is an expert at creating and building successful email programs and works with marketing automation platforms (Pardot). We need someone who is high growth-obsessed and analytical to effectively measure and lead email marketing programs, and who will passionately seek to test, improve, and optimize wherever possible. With the ability to strongly impact growth, the Email Marketing Specialist will be results-oriented and must have the ability to operate in a fast-paced environment. This role will have a significant impact on the Marketing and Sales teams and a large influence on Conga’s success.
Drive revenue through consistent and timely execution of Conga’s email program
Conceptualize and develop segmentation strategies to ensure email relevance to prospects and customers
Identify, test and implement new strategies to improve click through, open, and conversion rates
Manage overall database health and maximize geographic and demographic segmentation
Partner with the marketing team to manage and optimize the design concepts, content and layout of all email communications
Ensure brand consistency in image and voice in all email touch points including marketing and nurture communications
Maintain a data-driven approach through continual experimentation and optimization to meet and exceeds aggressive company goals (a/b testing, etc.)
Expand and optimize nurture email programs through testing and personalization
Maintain and optimize email deliverability and global compliance
Analyze, monitor and communicate performance of email initiatives to marketing team
Maintain email best practices including browser/client compatibility, effectiveness of subject lines, use of images, delivery timing, engagement filtering and development of promotions best suited for the email channel
Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)
3-5 years experience in email marketing
Experience using Salesforce.com and Pardot or other marketing automation tools
Technical knowledge of tracking, tooling, experiment implementation, etc.
Be a high-performance team player who can work cross-functionally
Strong communication skills and ability to clearly articulate impact
Ability to influence and work cross-functionally across multiple internal teams
A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven and decisions
Excellent written and verbal communications skills
Comfortable managing multiple assignments with competing priorities and tight deadlines
All your information will be kept confidential according to EEO guidelines.
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