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Job Details

Email Specialist

Company name
Conga

Location
Broomfield, CO

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Job Description

Conga is in search of an Email Marketing Specialist to accelerate growth for our lead generation activities by executing best-in-class email marketing campaigns to help scale revenue for our core products. You will support and execute B2B email marketing campaigns to drive quality leads and pipeline for our Sales organization and build customer loyalty through optimized campaigns and nurture programs. We are looking for someone who is an expert at creating and building successful email programs and works with marketing automation platforms (Pardot). We need someone who is high growth-obsessed and analytical to effectively measure and lead email marketing programs, and who will passionately seek to test, improve, and optimize wherever possible. With the ability to strongly impact growth, the Email Marketing Specialist will be results-oriented and must have the ability to operate in a fast-paced environment. This role will have a significant impact on the Marketing and Sales teams and a large influence on Conga’s success. 

Responsibilities:

Drive revenue through consistent and timely execution of Conga’s email program

Conceptualize and develop segmentation strategies to ensure email relevance to prospects and customers

Identify, test and implement new strategies to improve click through, open, and conversion rates

Manage overall database health and maximize geographic and demographic segmentation

Partner with the marketing team to manage and optimize the design concepts, content and layout of all email communications

Ensure brand consistency in image and voice in all email touch points including marketing and nurture communications

Maintain a data-driven approach through continual experimentation and optimization to meet and exceeds aggressive company goals (a/b testing, etc.)

Expand and optimize nurture email programs through testing and personalization

Maintain and optimize email deliverability and global compliance

Analyze, monitor and communicate performance of email initiatives to marketing team

Maintain email best practices including browser/client compatibility, effectiveness of subject lines, use of images, delivery timing, engagement filtering and development of promotions best suited for the email channel

Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)

Job Requirements:

Qualifications

3-5 years experience in email marketing

Experience using Salesforce.com and Pardot or other marketing automation tools

Technical knowledge of tracking, tooling, experiment implementation, etc.

Be a high-performance team player who can work cross-functionally

Strong communication skills and ability to clearly articulate impact 

Ability to influence and work cross-functionally across multiple internal teams 

A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven and decisions

Excellent written and verbal communications skills

Comfortable managing multiple assignments with competing priorities and tight deadlines

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Company info

Conga

Company Profile

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