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US Digital Marketing Product Manager / CRM

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Chicago, IL

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:,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:u003cbru003eMcDonaldu0027s has bold plans to evolve the customer experience for the digital era, and the US Digital team is at the center of this aggressive change.u0026nbsp; Our team is leading the effort to develop and orchestrate digital initiatives across every facet of our interactions with customers.u0026nbsp; This includes new brand engagement, e-commerce, service delivery, and digital content capabilities.u0026nbsp; With the fast emerging digital environment, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our customers, and developing capabilities to bring them to life.u0026nbsp;u003cbru003eu0026nbsp;u003cbru003eThis role is based in Chicago, IL.u003cbru003eu003cbru003eThe US Digital Product Manager will develop and deploy new and innovative digital products in the US, leading the execution of CRM u0026amp; Segmentation. Through this role, the manager will represent the customer by articulating, vetting, and prioritizing features within the digital product plan for the US market, and will play a crucial role in developing customer-centric, best-in-class digital products and programs focused building and making use of our customer segments.u0026nbsp;u0026nbsp;,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Requisition Number,AnswerValue:6218BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Country,AnswerValue:United States ,VerityZone:formtext5,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:EOE Statement,AnswerValue:McDonald’s Corporation is an equal opportunity employer committed to a diverse and inclusive workforce.,VerityZone:formtext13,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Job Type,AnswerValue:full-time,VerityZone:formtext4,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Minimum Requirements,AnswerValue:u003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121;\u003eu003cspan style=font-size: 12pt; color: #333333;\u003eRequirements:u003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003ctable class=x_MsoNormalTable border= cellspacing= cellpadding= style=color: #212121; font-family: wf_segoe-ui_normal, segoe=\ ui,=\ segoe=\ wp,=\ tahoma,=\ arial,=\ sans-serif;=\ font-size:=\ 15px;=\ border-collapse:=\ collapse;=\u003eu003ctbodyu003eu003ctru003eu003ctd style=padding: 0.75pt;\u003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eBacheloru0027s degreeu0026nbsp;u003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003e5 years of internet business experience required, business management experience preferred u0026nbsp;u003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003e3 years of experience translating customer needs into digital product features and merchandising opportunities to deliver an unparalleled customer experienceu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eExperience leading cross-functional teams to achieve organizational goalsu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eMust have experience creating platform capabilities necessary for customer segmentation to drive one-to-one customer experiencesu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eDemonstrated ability to align with Marketing and CRM team to drive/expand current offers programsu003c/spanu003eu003cspan style=font-family: Symbol; color: #333333;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eExperience and expertise in digital project and product planning, including product definition, feature prioritization, trade-off processes, and roadmap creationu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eStrong analytic and quantitative analysis skillsu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eTendency to act as a self-starter with strong bias for action u0026nbsp;u003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eCustomer-centric mindset u0026nbsp;with a passion for discovering consumer behavior, trends, and opportunities for innovationu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 8pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=color: #333333;\u003eAbility to work in a fast paced, ambiguous environment while managing competing priorities (start-up experience preferred)u0026nbsp;u003c/spanu003eu003c/pu003eu003c/tdu003eu003c/tru003eu003c/tbodyu003eu003c/tableu003e,VerityZone:formtext14,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State,AnswerValue:Illinois ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Responsibilities,AnswerValue:u003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121;\u003eu003cspan style=font-size: 12pt; color: #333333;\u003eu003cstrongu003ePrincipal Accountabilities:u003c/strongu003eu0026nbsp;u0026nbsp;u003cbru003eu003c/spanu003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eThoroughly understand customer needs and anticipate customer demands in order to develop engaging digital products for the US based on centrally-built core products from the Global Digital teamu003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eLiaise with program managers to develop and distribute market-relevant business cases that support execution and digital product scalingu003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eExpand offers program and create strong foundational capability of segmentation across digital product linesu003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eAlign with Marketing and Corporate stakeholders to drive product(s) to releaseu003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eMaintain organized oversight of specific digital product delivery schedules to ensure the proper balance of speed, features, timing, and integration with other functions, in tight coordination with Program Managementu003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eWork closely with peer product marketers across all capabilities to prioritize initiatives, share insights on customer demands, identify opportunities for collaboration, and coordinate US-specific product development and deliveryu003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; font-family: times=\ new=\ roman,=\ serif;=\ color:=\ #333333;=\u003eu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: #333333;\u003eAlign digital product capabilities across channels by engaging with the US Marketing team to unify the efforts and strategy of the entire US businessu0026nbsp;u003c/spanu003eu003cspan style=font-size: 12pt; color: black;\u003eu003c/spanu003eu003c/pu003eu003cp class=x_xxmsonormal style=margin: 0in 0in 0.0001pt 0.25in; font-size: 11pt; font-family: Calibri, sans-serif; color: #212121; text-indent: -0.25in; line-height: 18pt;\u003eu003cspan style=font-size: 12pt; font-family: Symbol; color: #333333;\u003e·u003c/spanu003eu003cspan style=font-size: 7pt; 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