Cox Communications, Inc
Description Reporting to the Digital Sales Manager, the Digital Campaign Manager will be responsible for focusing primarily on implementing and managing digital advertising by leveraging all CMG and WFXT BOSTON 25 media capabilities. The Digital Campaign Manager will assist Account Executives and the Digital Sales Specialists with sales process by checking inventory, completing spec sheets, compiling RFPs; support campaign launches by processing orders and trafficking of all digital ads. The Digital Campaign Manager will also work with Account Executives to maximize campaign performance and provide ongoing and end of campaign summary metrics and proof of performance.RESPONSIBILITIES Serve as project manager between sales, CMG\u2019s centralized trafficking and billing, CMG Ad Studio for ad creation and CMG SEM\/SEO team Communicate specific product specifications and processes to clients to ensure quality and timely execution of purchased products Create custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell From CNA create custom strategies and tactics to achieve client\u2019s goals and format into custom client facing proposals Assist in presenting proposals and upsell proposals to client Assist National Sales Department with digital RFP\u2019s for National clients Recommend specific digital services to support the different areas in the \u201csales funnel\u201d Evaluate CMG\u2019s digital product offering against customer's needs, budget and competitors' offerings Set up research studies for clients including view through studies Work with client\u2019s Google Analytics to help analyze campaign effectiveness Trouble shoot invoicing\/reconciliation with 3rd Party reporting and Co-op Point person for AE\u2019s, digital sales specialists, sales managers, clients, and various station departments including Research, News, Sales and Promotions to provide a full suite of sales materials Point person between sales, promotions, production, research, programming, public affairs, and web\/digital media in fulfillment of the sales process for stations initiatives like High School Sports Point person for the promotions department to implement all sales promotions Work with the News Department and Digital web team on web, APP and other digital analytics Successfully complete other related tasks and\/or projects as needed Qualifications Bachelor\u2019s degree (B.A) from four-year college or university in digital marketing, digital advertising and\/or digital sales; and 2 years related experience and\/or training; or equivalent combination of education and experience is preferred Advanced digital industry knowledge about digital products including display advertising, streaming, native advertising, social media, SEM, SEO and audience extension products Advanced digital industry knowledge about website analytics, including the ability to compile usage reports and interpret results. IAB Certified a plus Proficient in: DoubleClick for Publishers YieldEx Google Analytics Must be highly proficient in Microsoft PowerPoint and Excel Excellent written and oral communication skills Strong problem-solving skills including identifying campaign pitfalls and providing custom solutions Analytical in nature with a firm grasp of numbers and attention to detail Strong time management and organization skills Ability to work independently with little supervision Can easily identify priority items and complete in a fast-paced deadline driven environment Must possess positive customer service attitude with both internal and external contacts; flexible, patient, courteous, professional and problem solver COX-281 About Cox Media Group Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company\u2019s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country\u2019s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at\u00a0www.coxmediagroup.com.Cox is an Equal Employment Opportunity employer - All qualified applicants\/employees will receive consideration for employment without regard to that individual\u2019s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Organization: Cox Media Group Primary Location: US-MA-Dedham-25 Fox Dr Employee Status: Regular Job Level: Individual Contributor Shift: Day Job Travel: Yes, 5 % of the Time Schedule: Full-time Unposting Date: Ongoing
Cox Communications, Inc
Website : http://www.cox.com
Cox Communications® is characterized by many outstanding features, but we like to celebrate our entrepreneurial spirit, and our commitment to education. Cox Enterprises, Inc., is the parent company of Cox Communications, and it serves as the model from which we derive our vision and focus as a company.