Littleton - LITTLETON, CO
4 Year Degree
Bio-Techne is looking for a Search Engine Optimization Specialist to join the digital marketing team. The ideal candidate is passionate about search engine marketing, content optimization, and analytics. This role will work closely between the marketing, product management, and web development teams to ensure Bio-Techne brands are optimized to improve visibility on search engines, generate traffic, and drive conversions.
Conduct keyword research to ensure sites are optimized for the appropriate terms
Ensure Bio-Techne sites meet Search Engine Optimization best practices
Provide ongoing analysis to identify areas for optimization
Work closely with the web development team to prioritize website enhancements/optimizations
Work with product manager to ensure products are optimized for search
Collaborate with content development teams to improve copy for web
This position requires a B.A./B.S. and 2 – 5 years of professional experience or a combination of education, experience, and training which provides the background necessary for performing the work.
2 – 5 years search engine optimization experience
Proven track record with SEO best practices
Enterprise SEO experience a plus – Brightedge or similar tool
Diagnose technical SEO issues related to pagination, crawl errors, server errors, canonicalization, duplicate content, robots.txt, schema etc.
Evaluate site architecture, URL structure, subdirectories, internationalization
Strong experienced with content optimization
Ability to develop and implement digital marketing strategies
Experience developing, measuring, and reporting on KPIs
Solid understanding of Google Analytics and the ability to analyze data and provide recommendations
Experience with paid search is a plus
Understanding of content management systems, Drupal is a plus
Strong attention to detail
A science background is a plus but not required
Ability to work in a collaborative team environment