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Digital Content Specialist

Company name

Chesterfield, MO

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We\u2019re a Little Different
Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.  
We don\u2019t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.
At Mercy, you\u2019ll feel our supportive community every step of your day, especially the tough ones. We\u2019re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.
Responsibilities and Qualifications
The role of the Digital Content Specialist is to drive Mercy\u2019s ministry content strategy across multiple platforms, supporting all things related to content, including brand consistency, segmentation and localization, analytics and meaningful measurement. Responsible for periodic review/assessment of regional content supplied by local Community Relations teams.
High level job requirements

Assist in the development of a content strategy that supports all marketing initiatives, across multiple platforms and formats to drive sales, engagement, retention, leads and positive consumer experience.
Utilize data to drive strategy and measure content performance, providing insights and recommendations to improve the overall consumer experience.
Collaborate with regional and ministry-wide marketing team members to create content that supports marketing goals, objectives and tactics that are measurable and repeatable.

Essential Duties and Responsibilities

Assist in the development of a content strategy that supports and extends all marketing initiatives, determining which methods work for the brand and why.
Provide SEM, SEO, keyword and metadata optimization to support all marketing initiatives.
Support organic search engine performance and goal-setting based on site impressions, click-throughs, traffic and conversions.
Ensure content is optimized for both search and user experience for all channels and devices.
Support key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead generation forms.
Support the creation and utilization of reporting, analytics and metrics that drive content and campaign strategies.
Analyze data from the consumer usage of all digital products to inform both strategy and ongoing content improvement.
Develop standards, processes and best practices for content creation, distribution, maintenance, retrieval, and re-purposing.
Support workflows for requesting, creating, editing, publishing and retiring content utilizing our existing content management system.
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice.
Work with content editors to measure content and marketing goals, providing recommendations to maximize the effectiveness of the content.
Conduct periodic competitive audits.
Collaborate with Community Relations, Media Relations, Creative, Consumer Analytics and CRM team to continuously evolve the content strategy
Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.

Because you\u2019re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That\u2019s why you\u2019ll bring to your role the right set of qualifications:
Education Requirements

Bachelor\u2019s degree in Marketing, Communications, English, Journalism or Public Relations required 

Experience Requirements

3 years in web marketing and web content management
Experience working with open-source content management systems (i.e. Drupal)
Experience with search engine optimization
Knowledge of information architecture, web usability, audience segmentation, web governance, and web accessibility standards

Skill Requirements

Proven writing and editing skills
Experience with creating compelling messages for different target demographics and personas
Understanding of how data and analytics shape strategy
Strong interpersonal skills to motivate and drive collaboration with other functions
Ability to inspire content creators to achieve company and/or campaign goals
Some experience with web analytics, statistical and A/B testing, and inbound marketing tactics
Some experience working with Google Analytics and Google Adwords
Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
Ability to work both independently and collaboratively
Credible and articulate, with excellent communication skills
Meticulous attention to detail, with an overall passion for continual improvement
Ability to multi-task on multiple projects concurrently and willing to switch focus quickly
Ability to thrive in a fast-paced, high-energy environment
Possess high degree of integrity and moral character

We\u2019ll Support You at Work and Home
Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a \u201ctop 100 places to work.\u201d We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We\u2019re proud to provide tuition reimbursement to help you grow and learn new skills.
What Makes a Good Match for Mercy
Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We\u2019re also collaborative and are not afraid to do a little extra to deliver excellent care \u2013 that\u2019s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.

Company info

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Company Profile
Our Mercy health system was founded by the Sisters of Mercy in 1986. But our heritage goes back more than 185 years. It began with an Irish woman named Catherine McAuley, who wanted to help the poor women and children of Dublin. Though Catherine had a modest upbringing, she received an unexpected inheritance that allowed her to fulfill her dreams. In 1827, she opened the first House of Mercy in Dublin, intending to teach skills to poor women and educate children. Many volunteers came to help. A few years later, Catherine founded the Sisters of Mercy, the first religious order not bound to the rules of the cloister, whose Sisters were free to walk among the poor and visit them in their homes. By the time Catherine died in 1841, there were convents in Ireland and England, and in 1843, the Sisters of Mercy came to the United States. In 1871, they traveled to St. Louis and from there throughout the Midwest, beginning what would, today be known as Mercy. Since our creation in 1986, Mercy is the seventh largest Catholic health care system in the U.S. and serves millions annually. Mercy includes 46 acute care and specialty (heart, children’s, orthopedic and rehab) hospitals, more than 700 physician practices and outpatient facilities, 40,000 co-workers and more than 2,000 Mercy Clinic physicians in Arkansas, Kansas, Missouri and Oklahoma. Mercy also has outreach ministries in Arkansas, Louisiana, Mississippi and Texas.

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