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Job Details

Organic SEO Analyst - Military veterans preferred

Company name
Allstate Insurance Company,

Location
Charlotte, NC

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97950_1Charlotte, NC USExperienced ProfessionalMarketing
Where good people build rewarding careers.
Think that working in the insurance field can\u2019t be exciting, rewarding and challenging? Think again. You\u2019ll help us reinvent protection and retirement to improve customers\u2019 lives. We\u2019ll help you make an impact with our training and mentoring offerings. Here, you\u2019ll have the opportunity to expand and apply your skills in ways you never thought possible. And you\u2019ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.
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Job Description
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Job Description
The Organic SEO Analyst will be responsible for search engine optimization (SEO) on Allstate.com and associated web properties, including technical SEO, recommendations for content strategy and site updates, mobile-first initiatives, link maintenance and associated analysis. Through a combination of in-house collaboration, outsourced vendor management and hands-on project management, this individual will play a critical role in helping to execute SEO strategies rooted in the ever-evolving best practices of organic search.
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Responsibilities:

\tContribute to the development and execution of SEO strategies for Allstate.com and related enterprise domains
\tIdentify, prioritize and manage on-domain SEO opportunities; including implement projects relating to site architecture, URL structure, redirects, content, code and internal linking
\tManage elements of the site\u2019s link strategy, including inter-linking, link disavow, etc.
\tCoordinate in-house technical SEO for Allstate and other domains, including XML sitemaps, hreflang, schema implementation, 404s and mobile optimization
\tAct as point person for external SEO vendors, where appropriate
\tServe as SEO point of contact for internal Allstate business units
\tCoordinate/prioritize SEO projects with IT, CMS team and content department for all on domain optimization
\tWork with internal AORs to promote and gain support for Allstate\u2019s organic search program
\tAct as key contact for SEO reporting with internal analytics team, IT and 3rd party vendors/platforms
\tSupport ad hoc SEO related projects as needed
\tIncrease Allstate\u2019s overall visibility and within key product areas.
\tMonitor and report on organic quality of Allstate.com and associated domains (keyword density, broken links, redirects)
\tUtilize a variety of SEO tools (e.g., BrightEdge, Ahrefs,) to manage SEO projects and tasks

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Job Qualifications
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Qualifications

\t4-6 years SEO experience (brand and/or agency-side) and strong understanding of organic search optimization and related strategies
\tProven ability to drive results and operate with a goal-oriented mindset
\tMust be able to multi-task and prioritize
\tAbility to make decisions and work independently
\tProject management in a web environment to ensure deadlines and budgets are met
\tExperience managing vendor relationships
\tStrong organization skills
\tSuperior analytic skills
\tExcellent oral and written communication skills to work effectively with others cross functionally
\tKnowledge of CMS systems, such as WordPress, and their role in SEO
\tExperience with Local SEO not required, but a plus
\tAdditional non-SEO digital marketing experience a plus
\tBachelors degree required

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The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
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The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands\u00ae.
As a Fortune 100 company and industry leader, we provide a competitive salary \u2013 but that\u2019s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you\u2019ll have access to a wide variety of programs to help you balance your work and personal life -- including a generous paid time off policy.
Learn more about life at Allstate. Connect with us on Twitter, Facebook, Instagram and LinkedIn or watch a video.

Company info

Allstate Insurance Company,
Website : https://www.allstate.com

Company Profile
The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people's well-being and prosperity. Since 1952, The Allstate Foundation has been dedicated to a straightforward purpose: helping people. We have created practical, proven programs for thousands of individuals and families to help them overcome personal challenges and uncertainties - leading to better, safer lives. The Allstate Foundation supports a range of programs across the nation, in the Chicago area (our backyard) and at the state and local level. In every case, we direct our resources and support toward areas that fulfill our commitment to help protect and prepare people across the nation.

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