Director of Paid Search and Paid Social
Job Summary: The position will have a leadership role in driving and improving iHerbâ€™s international paid media marketing efforts, including paid search, Facebook paid advertising (& other paid social channels), and product feed marketing & optimization. This position plays a vital and highly visible role in developing and implementing customer acquisition strategies internationally using cutting edge tactics and technology. Job Expectations: Lead and manage the paid acquisition team and provide proactive mentorship and training of team members supporting iHerbâ€™s paid accounts; effectively communicate task execution and timeline requirements, provide strategic guidance and constructive feedback to aid growth in their core functional areas or responsibilities. Maintain the most up-to-date knowledge of best practices and strategies in the management of online paid search & paid media, including paid social. Create a strategic vision and roadmap for the growth of international paid media efforts and proactively make recommendations to improve paid search, paid social, and other channels. Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Manage relationships with online marketing partners and vendors and keep up to date on new features and product capabilities Write ad copy and assist with ad copy development and testing; collaborate with organic social media team as needed. Collaborate with various teams to effectively drive all aspects of SEM and PPC; clearly communicate goals and areas of opportunity to management. Lead and develop ongoing account optimization processes to include structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query analysis, keyword expansion, advanced use of negative keywords, and improvement in bid management processes and algorithms. Explore opportunities to profitably reach audiences new or emerging international paid search or social networks. Lead product feed marketing efforts, including Google shopping, Facebook DPA, and shopping comparison sites. Knowledge, Skills and Abilities: Required: Expert level knowledge of paid search & paid social marketing Ability to thrive in a dynamic and fast-paced environment, drive change and collaborate effectively with a variety of individuals and teams Strong business acumen, quantitative analytical and personal communication skills Equipment Knowledge: Advanced knowledge of MS Excel Advanced knowledge of enterprise paid search platforms (Doubleclick Search especially) Advanced knowledge of product feed management platforms and best practices Advanced knowledge of Facebook ads platform and/or 3rd party FB management platforms Experience Requirements: Generally requires a minimum of: 8 years of digital marketing or related experience years in paid search engine advertising 5 years of experience leading a team to drive growth in paid online channels. 4 years of experience managing paid Facebook campaigns 4 years of experience with product feeds and/or product feed marketing 5 years with Google Analytics or other analytics platform Hands-on experience with platforms like DoubleClick Search (or Marin, Kenshoo, etc.), Facebook Power Editor, Product Feed Management Platforms. Education Requirements: Bachelorâ€™s Degree in Marketing, Advertising, Statistics or related field preferred, or a combination of education and equivalent work experience.