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Job Details

Social Media Specialist

Company name
March of Dimes Birth Defects Foundation

Arlington, VA

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The March of Dimes, the leading nonprofit organization for pregnancy and baby health, is seeking a highly energetic Social Media Specialist to execute and implement the social media strategy. This is a full-time, exempt position located in Arlington, VA, with telecommuting possible. The Social Media Specialist will report directly to the Social Media Team Lead. S\/he will work in conjunction with the Chief Digital Officer, Director of Digital Marketing, and Marketing, Brand and Fundraising teams, to implement the social media strategy and tactics to increase the reach, influence and engagement of the organization\u2019s social media footprint. The successful candidate will be a self-starter who demonstrates a high degree of proactivity, works well in a collaborative environment, is comfortable learning new technology and keeps abreast of social trends. \u2022 Help manage and monitor the March of Dimes\u2019 social media properties to help increase brand awareness, revenue, and traffic online. \u2022 Execute Foundation\u2019s social media strategy to meet campaign or program goals. \u2022 Monitor and engage with social media users to grow brand awareness and positive sentiment online; collaborate with Marketing and Communications to develop and implement influencer strategies. \u2022 Maintain editorial calendar and curate digital asset database to ensure brand and message consistency. \u2022 Manage internal requests for social media publishing to ensure compliance with all contractual obligations. \u2022 Collect and parse social media analytics to measure against campaign and performance goals and KPIs. \u2022 Watch current trends\/tools and industry best practices in social media to help further inform ongoing social strategy. \u2022 Monitor news media\/current events that speak to issues related to women\u2019s issues\/mom & baby health to maximize exposure. \u2022 2 years of relevant experience. \u2022 Four year college degree, concentration in marketing preferred. \u2022 Thorough understanding of social platforms, trends, and SMMS capabilities and function. \u2022 Experience using Social Media Management Systems and tools such as Sprout Social, Union Metrics, Insights, Hootsuite, etc. \u2022 Excellent written and verbal skills, including public speaking. \u2022 Project management experience\/national social media campaign management and support. \u2022 Crisis communications management experience. \u2022 Ability to think creatively and the desire to problem solve. \u2022 Understand the basics of paid search and display advertising. \u2022 Experience with\/understanding of Adobe Creative Suite (Photoshop, Dreamweaver, Flash), HTML and CSS programming, Web analytics (Omniture, Google Analytics) preferred. \u2022 MS Office applications (Word, Excel, PowerPoint).

Company info

March of Dimes Birth Defects Foundation
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Company Profile

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