Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Towson, MD
View more jobs in Maryland

Job Details

Digital Analytics Manager Maternity cover 10 months

Company name
Centrica plc

Towson, MD

Apply for this job

3 hit(s)  


Job type: Fixed Term Overview The Digital Analytics Manager will analyse the customer journey through our online account manager (OAM) by delivering the Customer Operations leadership team the analysis, interpretation and production of digital information with clear strategic actionable insight that enables the right decisions and priorities to be made by that team to support the Digital enabled growth strategy. The Role You will provide deep analytical insight into customer behaviour across app and web and recommend improvements to customer experience\/journeys, commercial performance and drive ongoing improvement in core Customer Operations objectives. You will embed digital analytics into plans and initiatives to enable and drive effective decision making and prioritisation at leadership level and across Customer Operations and guide the product and development teams in building the right product and feature set through rigorous data analysis. You will analyse website and mobile journeys to understand customer interaction behaviour and then make strategic and tactical recommendations in support of a digitally enabled growth strategy and day to day Customer Operations performance and analyse conversion\/funnel metrics and produce digital analytical insight reports at a leadership level and across Customer Operations. You will identify and deliver clear recommendations around areas of value creation and\/or optimisation, and effectively articulate scale of opportunity to the business and leverage specialist digital analytical tools to understand onsite behaviour, e.g. click through rates, heat maps, conversion analysis. Ensure Digital Operations remains at the leading edge of industry practice for digital analytics. You will also conduct proactive multi-device analysis into customer journeys and manage and maintain a programme of continuous evaluation of multi-channel data to drive improvements to both strategic decision making and day to day operational performance in pursuit of targets. This programme of activity will deliver regular recommendations to improve customer experiences and proposed solutions to this customer issues. The Person You must have: Demonstrable knowledge and application of commercial & analytical skills in support of business critical, strategic agendas as well as making BAU responsive Experience in web analytics and deep understanding of digital analytical platforms, especially SiteCat Use of multiple tools (e.g. Webtrends, Google Analytics, Adobe Sitecatalyst) Proficiency in use of Microsoft Office, advanced Excel a necessity, and knowledge of SQL preferred Demonstrable experience in digital analytics Deep knowledge of analytical capabilities, platforms and providers Track record of developing digital operational strategy and plans Strong management of third party relationships Strong numerical skills The Company British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.

Company info

Centrica plc
Website :

Company Profile

Similar Jobs:
Digital Marketing Specialist
location Baltimore, MD
Baltimore, Maryland Salary: Open Type: Full Time - Experienced Sector: Hospital, Public and Private Required Education: 4 Year Degree The Digital Marketing Specialist plays a key role in the successful planning and implementation ...
Email Marketing Specialist
location Columbia, MD
Ref ID: 02000-9501136073 Classification: Marketing Assistant Compensation: $25.00 to $28.84 per hour TCG is seeking an Email Marketing Specialist who will run email campaigns that will inform consumers and business partners of upc...
Email Marketing Specialist
location Columbia, MD
\n\nJob Description\nRef ID: 02000-9501136073Classification: Marketing AssistantCompensation: $25.00 to $28.84 per hourTCG is seeking an Email Marketing Specialist who will run email campaigns that will inform consumers and busine...
I like the volume of jobs on EmploymentCrossing. The quality of jobs is also good. Plus, they get refreshed very often. Great work!
Roberto D - Seattle, WA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
ECommerceCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
ECommerceCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 ECommerceCrossing - All rights reserved. 168