All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
Weichert Lead Network is hiring a Web Analytics Manager in Morris Plains, NJ. The Web Analytics Manager will develop insights and reporting from third-party website analytics and testing tools to support the development of new website features and improve onsite conversion. This includes optimizing existing features and functionality, test & learn, marketing attribution, and leveraging analytics insights to optimize page and onsite Lead Generation tactics. Job responsibilities include, but are not limited to, the following:Establishes a foundation for web analytics, including identifying key performance indicators, building dashboards, presenting key insights weekly and ensuring data drives actions to improve the business. Acts a primary contact between the Weichert.com Team, technology/tagging implementation team and third-party vendors.Assists in management and prioritization for all website enhancements and landing page/marketing recommendations driven from data insights.Objectively delivers insight and helps create a culture of data-driven decision making. Provides training and setup dashboards to teach team to utilize data to drive results. Utilizes traffic and conversion data to forecast future conversion scenarios for Lead capture tactics online.Implements and manages the A/B testing platform, developing a seasonal testing plan as well as an in-season testing and optimization plan. Gathers business requirements for Google Analytics’ enhancements and manage roadmap of improvements.Partners closely with Information Technology team on tagging and data layer enhancements to the Google Analytics reporting suite and any third-party integrations, and/or data systems.Manages relationship with analytics vendor including negotiation of contracts and compliance with service levels, such as response time.Supports internal stakeholder alignment, and develop strong relationships with cross-functional teams that support the business goals.Performs other duties as assigned.
The ideal candidate will meet the following requirements: Degree in Marketing, Business or equivalent experience preferred Three to six (3-6) years of web analytics experience, minimum 1-2 years of Google Analytics experienceProficient with web analytics tools such as Omniture or Google AnalyticsAdvanced skills with Microsoft Office Suite for the creation of reports, presentations, and analysis, including Excel pivot tables, V-Lookup and other advanced functionality.Very strong analytical, quantitative, and project management skillsAbility to multi-task and manage multiple projects at the same timeExposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversionsStrong organizational skills, with the ability to aggregate information and data from multiple sourcesKnowledge of SQL and SAS a plusPrior A/B testing experience a plusAbility to work with multiple cross-functional groups, including business & technical teamsFlexible and responsive; able to perform in a fast-paced, dynamic work environmentSelf-motivated, independent thinker
Website : http://www.weichert.com
Weichert is one of the largest independently owned providers of real-estate services in the country. We are a one-stop shop for our customers, providing a variety of services to meet all sorts of real-estate needs. By offering everything from mortgage and insurance products to workforce mobility services, we are able to handle a wide range of requests and exceed our customer's expectations. We believe there's a real Weichert difference that makes this a special place to work. Through training and supportive management, we help our team members succeed in their careers. We are very proud of our welcoming company culture, and we're sure you'll feel right at home on our team!