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Paid Search Associate

Company name
Ritchie Bros Auctioneers

Pleasanton, CA

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Description Established in 1958,\u00a0 Ritchie Bros . (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a multitude of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company\u2019s selling channels include:the world\u2019s largest industrial auctioneer offers live auction events with online bidding;an online marketplace with featured weekly auctions and providing its exclusive IronClad Assurance\u00aeequipment condition certification;\u00a0, an online marketplace offering multiple price and timing options;a leading European online equipment listing service; and\u00a0offering privately negotiated sales. The company also offers sector-specific solutions including\u00a0, and\u00a0 Cat\u00ae\u00a0auctions , plus equipment financing and leasing through\u00a0For more information about the unprecedented choice provided by\u00a0 Ritchie Bros ., visit\u00a0 Join a growing global company that offers endless career and learning opportunities with a work culture like no other. We\u2019re looking for a Paid Search Associate in Pleasanton, CA . What We Offer: Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career \u2013 we\u2019ve proven this throughout our 55 years in business. And, we'll take care of you along the way. Here\u2019s how:\u00a0 Base salary performance bonus\u00a0 Comprehensive medical and dental benefits.\u00a0 401(K) and an Employee Share Plan, both with company match.\u00a0 Ongoing training, professional development and tuition reimbursement.\u00a0 The Opportunity: The Paid Search Specialist will be part of the Digital Marketing team and will strategically plan, manage and execute the RB brands\u2019 paid search campaigns on Google and Bing and social sites such as Facebook, LinkedIn, Instagram and Twitter. This role will also manage retargeting efforts, display ads and other search and display marketing engines. A successful Paid Search Associate will effectively work closely to the paid search budget and work with the Digital Marketing and Product teams to maximize ROI, drive relevant traffic, increase conversions and convert users into customers. This role will also work closely with the A\/B Testing and Campaign Optimization Associate to run A\/B landing tests to continually improve conversion rates and optimize campaigns across multiple brands. This role will work closely to measure ROI and ramp spend effectively. In this role you\u2019ll: Build and support the paid strategy, execute, test, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns (SEM, retargeting and other paid efforts) across all brands Track, report, and analyze website analytics related to paid search initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Work with the A\/B testing team to test copy and landing pages for paid search campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor digital advertising efforts Performs other various duties as required from time to time Here\u2019s what you bring: Proven SEM experience and success managing PPC campaigns across Google and Bing, social channels and other paid search channels Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in paid search In-depth experience with bid management tools (e.g., DoubleClick, Marin, Kenshoo, etc.) Experience with website analytics tools (e.g, Google Analytics) Strong analytical skills and experience generating reports Familiarity with A\/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints BS\/MS degree in Marketing or a quantitative, test-driven field Translates marketing project objectives and goals into action Demonstrated experience managing large projects and working within high-performing, deadline-drive teams. Demonstrated ability managing deadlines and workload, and multiple complex projects. Characteristics include: independent and assertive strategic thinker; bias for action; very strong analytical and problem-solving skills; personable, persuasive communicator; independently results oriented and creative; genuinely customer focused. Limited travel may be required. To get an idea of what our auctions are like, you can check out some auction videos on YouTube right here:\u00a0 Want to learn more about the company?\u00a0Visit our\u00a0, or connect with us today through or\u00a0 Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by\u00a0Talent Acquisition. Only electronic applications can be can be accepted. No agency calls please.

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Ritchie Bros Auctioneers

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