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Job Details

Digital Marketing Manager

Company name
The Advisory Board Company

Washington, DC
8 hit(s)  


We’re seeking a Digital Marketing Manager to play a key role in the planning and execution of the Research Marketing team’s digital strategy. This role is responsible for the maintenance of optimization of our Marketing Automation System, web platform, marketing data analysis and reporting, digital persona creation, and SEO.  This role will be critical to supporting our business in generating leads, renewing and engaging our current members, and to growing brand awareness in the market.

Specific Responsibilities:

Campaign Management, Execution, and Optimization

•    Measure, analyze, and report on campaign and website performance to uncover actionable insights that will increase efficiency and performance of our digital marketing efforts

•    Optimize utilization our Marketing department technologies to achieve renewal and/or sales goals

•    Execute and recommend landing page, web page, social media, and email testing plans to optimize conversion performance for lead generation and retention goals

•    Contribute to SEO, UX and cross merchandising strategies for our website

Strategic Planning and Analysis

•    Serve as main point of contact and strategic partner to the Acquisition Marketing, Retention Marketing, Web Development, and Research teams in regards to digital strategy

•    Provide direction for a team on best practices for website, paid advertising, SEO, data analysis, and email optimization 

•    Recommend and train team members on best practice utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, lead scoring,  to improve the effectiveness of our marketing campaigns

•    Provide data driven recommendations for improving our conversion, renewal, and lead generation efforts and guide overall Research Marketing communication strategy

•    Partner with the Web Development team to optimize webpages impacting digital campaigns and manage our Webtrends relationship and instance

Content Knowledge

•    Maintain industry knowledge across a diverse range of topics in digital marketing and assigned health care terrain

•    Continually develop expertise in digital marketing best practices and share lessons learned with Research and Marketing teams for sales and renewal optimization 

•    Continuously hone digital marketing technology expertise across a wide array of automation and optimization software platforms including but not limited to Oracle –Eloqua, Sprinklr, Sitecore, Webtrends Google Adwords and Analytics, and Visual Optimization Manager

Basic Qualifications: 

•    Bachelor’s Degree from an accredited College/University

•    4 years of work experience 

•    Minimum 3 years of  experience in product marketing, digital marketing, marketing management, marketing communications or related roles

•    Proven ability to make metric driven decisions using data analytics software

•    Demonstrated experience within the digital marketing industry

•    Experience using HTML coding to build webpages and emails

•    Experience building, implementing, and monitoring performance of an SEO strategy

•    Knowledge of Digital marketing methods and best practices

•    Propensity for easily mastering new technologies 

•    Demonstrated understanding of lead generation and the marketing-sales funnel

•    Experience with Eloqua or other marketing automation technology 

•    Experience managing website content using Sitecore or other content management system 

•    Experience using the principles of user experience and web optimization analytics such as Visual Website Optimizer to improve website performance

Ideal Qualifications:

•    Experience translating business and sales goals into actionable Digital Marketing campaigns

•    Knowledge of lead generation, ROI analysis, and digital campaign optimization

•    Proven ability to meet and exceed goals

•    Experience with Salesforce or other CRM

•    Experience managing PPC campaigns like Google Ads

•    Experience managing social media campaigns and using tools such Sprinklr

•    Experience with online advertising including  SEO, SEM, display ads and social media ads

About Advisory Board

Advisory Board is a best practices firm that uses a combination of research, technology, and consulting to improve the performance of 4,400 health care organizations. Headquartered in Washington, D.C., with offices worldwide, Advisory Board forges and finds the best new ideas and proven practices from its network of thousands of leaders, then customizes and hardwires them into every level of member organizations, creating enduring value. For more information, visit


We are a workplace that...

     Values and celebrates  diversity of experience, culture, and opinion

     Is committed to creating an inclusive environment to enhance our collective experience

     Promotes a supportive community through staff-led affinity groups, events, and education​

Our Culture & Values: 

We award,  promote, and praise based on individual performance, capabilities, and ambition. We provide ways for staff to share their time, talent, and passions in the community. We reward innovation and foster a collaborative environment. We have a performance-driven staff and peers that challenge one another in the workplace. And we want free-thinkers, agile speakers, witty writers, and team players to join the firm – at Advisory Board, your ideas are heard and your contributions matter. 


Consistent with our belief that our employees are our most valuable resource, Advisory Board offers a competitive benefits package.

- Medical, dental, and vision insurance, dependents eligible

- 401(k) retirement plan with company match

- 20 days paid time off and 10 paid company holidays

- Wellness programs including gym discounts and incentives to promote healthy living

- Benefits kick in day one,  see the full details here

Advisory Board is an Affirmative Action and Equal Opportunity Employer. EOE AA M/F/Vet/Disability.

Company Profile
The Advisory Board Company is a global research, consulting, and technology firm helping hospital and health system leaders improve the quality and efficiency of patient care. We provide strategic guidance, actionable insights, and comprehensive implementation and management services. Through our membership model, we collaborate with executives and their teams to find and implement the best solutions to their toughest challenges. We appreciate the trust that our members place in us, and we seek to serve them with generosity—and beyond expectation—in all that we do.We believe that good ideas are transformative, the key to successful enterprise. Our job is to find the best ideas.We combine the analytical, clinical, managerial, and technological expertise of our staff with insights from over 100,000 interviews with executives, academics, policy makers, and consultants from our global network to find solutions to our members’ most pressing challenges. From our experts across the globe to the leadership team driving corporate strategy, our staff embodies the principles that have guided The Advisory Board Company since its inception.

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