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SEM/PPC Specialist

Location
Philadelphia, PA

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Job Description
TCG's client is looking for a SEM/PPC specialist to join their growing agency!
This person will oversee all SEM/PPC implementation, campaign management, tracking and performance and will serve as an expert in search engine marketing.
The SEM/PPC Specialist is responsible for overseeing campaign implementation, monitoring, optimization, and analysis.
Candidates should have strong proven experience working with dynamic and complex SEM campaigns.
Responsibilities:
Manage, analyze, optimize, and SEM campaigns, while following monthly/quarterly budget guidelines.
Implement campaigns, thresholds of spend, bid acceptance levels and various KPIs for clients
Manage daily performance of paid digital media campaigns (PPC, retargeting, Social)
Produce monthly and bi-weekly reports summarizing data, recommendations and a clear summary of performance
Analyze performance data and provide analysis, interpretation and tactical optimizations
Work closely with all other marketing department craftspeople to develop holistic campaign elements and optimize the customer experience
Drive and test new ideas and processes to improve the performance of SEM campaigns, including account structure, bidding, and ad copy.
Perform detailed analysis to make quantifiable optimization and growth decisions.
if interested please send resume to ****
Job Requirements
Minimum 5 years of experience in paid search, and at least 2 years with paid placements across a variety of social platforms
Expertise in bid management and monitoring
Extensive experience with e-commerce brands
Proven experience in managing substantial paid search budgets and delivering on monthly/quarterly goals for spending, revenue and key performance metrics
Certifications are a plus
if interested please send resume to ****
Department:
Mktg/Comm Specialist

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