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Senior Manager Customer Acquisition SEO amp Paid Media

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San Francisco, CA

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At Segment, we believe companies should be able to send their data wherever they want, whenever they want, with no fuss. Unfortunately, most product managers, analysts, and marketers spend too much time searching for the data they need, while engineers are stuck integrating the tools they want to use. Segment standardizes and streamlines data infrastructure with a single platform that collects, unifies, and sends data to hundreds of business tools with the flip of a switch. That way, our customers can focus on building amazing products and personalized messages for their customers, letting us take care of the complexities of processing their customer data reliably at scale. We’re in the running to power the entire customer data ecosystem, and we need the best people to take the market.

Segment is searching for a customer acquisition expert with deep knowledge in paid media and SEO channels to join our fast-growing marketing team. Key aspects of this role include using data to understand our products and customer behaviors to identify customer acquisition opportunities, run SEO and paid media experiments, and execute results-focused projects at scale. At Segment, marketing is helpful. That means giving people personalized and thoughtful experiences and getting them the right information at the right time. We want to make it easy for people to learn about and adopt Segment, and we want them to be able to do that how they want and when they want. We also want to give people unexpected and delightful experiences. Using Segment is actually pretty magical so why shouldn’t that come through in the marketing too?

The ideal candidate for our team is someone who is obsessive over cost per acquisition (CPA) efficiency, identifying proven paid and earned channels with strong ROI, and has a proven track-record of success in regards to acquisition strategy and campaign management.

What you’ll do:

Grow customer acquisition and improve ROI efficiency for PPC ads, display ads, remarketing and other paid media channels

Research the relevant keyword universe and prioritize keywords and audiences to pursue based on external search demand internal business objectives

Identify technical and on-page improvements to grow organic traffic results

Forecast SEO/paid media performance, set targets, build reporting, and communicate pacing towards targets

Monitor day-to-day results for all paid and earned acquisition channels to provide direction for exceeding weekly/monthly/quarterly goals

Constantly optimize ad spend to ensure a strong ROI, and achieve results within allocated budget

Ensure accuracy and optimization of keyword selection, creative, ad copy, landing page accuracy, and bids

Ensure consistency across online ads to support the Segment brand tone and voice

You’re a great fit if:

You have 3 years of direct experience with building, executing, and optimizing successful SEO and paid media strategy

You have experience with ad management interfaces and bidding tools (Google, Bing, Facebook, Twitter, LinkedIn, SEMRush, AdRoll)

You have experience with SEO tools (Google Search Console, Google Analytics, MOZ, SEMRush, Ahrefs, Buzzsumo, Screaming Frog)

You have superb quantitative and analytical skills, with the ability to identify trends and insights through data analysis

You have validated results driving paid and earned search initiatives at a high growth organization

You have a High capacity to execute in a fast-moving, dynamic, hyper-growth environment

You have a BA/BS Degree in Marketing, Advertising, Business Administration, or a related field

This role requires being **full-time** in our San Francisco office

Job Location(s):

San Francisco, CA, US

Company info

Website :

Company Profile
Segment is a fast-growing startup building a platform for collecting customer data. We provide a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database with the flip of a switch. Segment eliminates the need to write code to integrate new tools, which saves time and removes dependencies across teammates.

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