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Senior Ecommerce Web Analyst

Quincy, MA

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Overview Facilitate Ecommerce investment decisions by evaluating and forecasting digital behavior. Provide data-driven insights and recommendations to improve Ecommerce and omnichannel performance. Partner with cross-functional stakeholders to leverage insights and drive results. Responsibilities Leverage disparate data across web, stores, media, customer, product, and competitors to efficiently articulate data trends and tell the Ecommerce story Develop ongoing forecasts & scenario plans to inform Ecommerce investments. Leverage descriptive and predictive analytics to evaluate the impact of media mix, spend, promotions, product, and site features on site KPIs Scope the impact of strategic initiatives as an input into Ecommerce business planning Collaborate with cross-functional teams to assess actual versus expected performance Consult on analytics topics, including the measurement and interpretation of Ecommerce metrics, media and content attribution, incrementality, and test design Build and maintain dashboards, tools, and measurement systems to optimize key functions, including but not limited to traffic, online merchandising, UX, and conversion funnels Collaborate with tech to build and maintain digital measurement across the data layer, Adobe Analytics, and other digital analytics systems Qualifications Proficiency in SQL and knowledge of database models required Experience with predictive/descriptive statistics, sampling, and hypothesis testing via statistical packages (R, Excel, SPSS, SAS, etc) required Experience with digital analytics, like Adobe Analytics or Google Analytics. Familiarity with configuration best practices, writing requirements, and data validation a plus Agile Excel skills (pivots, index match, offset, etc) required Experience with programming languages, like Python or VBA, to facilitate automation a plus Excellent critical thinking, problem solving, and communication skills required S. or M.S. degree in Computer Science, Business, Statistics, Mathematics, Economics or related discipline required 4 years of relevant experience required

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