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Solution Architect - Digital Marketing Technology

Location
King of Prussia, PA

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First Quality was founded in 1989 and, in nearly threeu00a0decades, has grown to be a global privately held company with over 4,000 employees. Its corporate offices are located in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials and thermoformed plastics), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines. Our core business philosophy is built on a proud culture driven by safety and quality, respect, humility, integrity, customer focus, and teamwork. With leading edge manufacturing technologies and processes and visionary leadership, First Quality is positioned to continue significant growth in the coming years. We are seeking an experienced Solution Architect-Digital Marketing Technology for our facility located in King of Prussia, PA. As a Digital Marketing Technology Solution Architect, you will be responsible for the technical administration, configuration and management of various digital technologies and projects in support of First Qualityu2019s retail, healthcare, and international businesses. You will play a key role in driving the execution of the digital marketing strategy across regions and business verticals u2013 with a focus on the shared technology infrastructure that powers the digital customer journey. You will join a growing u201cMarTechu201d team accountable for introducing the appropriate mix of modern technology solutions to help elevate our digital capabilities across the entire First Quality family of companies. The person in this position will be the technical administrator and primary support contact for systems including: Salesforce Marketing Cloud (Email Studio, Pardot, Social Studio), Web Analytics, Tracking and Data Platforms (such as Google Analytics) and other related marketing tech systems that power the customer experience online. The ideal candidate will have technical administration and configuration in one or multiple of these tools u2013 and will be provided additional training on new tools. This role works closely with Digital Operations and Marketing leaders as well as IT resources to coordinate efforts and ensure the successful delivery of the businessu2019s digital marketing roadmaps. The Digital Marketing Technology Solution Architect will be part of a cross-functional team responsible for stewarding global digital standards, guidelines and best practices. Primary responsibilities include: Support the execution of digital marketing strategy by ensuring the available technology capability is understood and effectively incorporated to achieve business goals. Administer and manage key assigned marketing technology platforms such as Salesforce Marketing Cloud u2013 serving as the central IT admin of the platform. Manage campaign execution across channels (Email, Web, Social) leveraging available technology and document best practices. Partner with Digital Operations on measurement of digital marketing campaigns, activations, and products via tagging, tracking, attribution, and data integrations/dashboards. Utilize strong analytical capability to help define measurement plans and report on program success. Provide recommendations to improve digital marketing efforts. Support in testing and optimization efforts around First Quality consumer personas, conversion points, and funnels. Advise on technical SEO best practices and SEO performance measurement. Manage support queues to ensure customers are provided top notch support of assigned systems within defined SLAs. Project Management accountability for assigned digital initiatives u2013 with responsibility for driving project timelines and deliverables across teams. Technology software and services vendor management and coordination. The ideal candidate should possess the following: Bachelor's Degree; concentration in Marketing or IT field preferred. A minimum of 3 yearsu2019 experience using a mix of tools that power the multi-channel customer experience u2013 with a proven track record of developing and implementing successful digital marketing technologies and programs that directly align with the specific responsibilities for this position. Demonstrated knowledge of IT, Commercial, Web / Digital Operations processes. Experience collaborating with creative agencies and IT partners u2013 including the development of content, creative and deployment of digital assets. Experience with setting up and maintaining marketing databases, tag management systems, and digital advertising solutions is a plus. Experience in testing and optimization of conversion rates via landing pages and SEO tactics is a plus. Working knowledge of HTML, CSS. Experience with web analytics tools (e.g., Google Analytics, xDB). Experience with consumer packaged goods and/or eCommerce companies are a plus. Excellent compensation and benefits, which are effective the first day of employment! E/O/E

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