Job added in hotlist
Applied job
Contract job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in San Diego, CA
View more jobs in California

Job Details

Associate Marketing Manager Email Content amp CRM

Company name
SeaWorld Parks & Entertainment, Inc

San Diego, CA

Apply for this job

11 hit(s)  


Associate Marketing Manager, Email Content & CRM

Job Description

Responsible for implementing direct marketing programs for SeaWorld and Aquatica San Diego. Provide critical support in managing the Customer Relationship Management (CRM) program, supporting the Manager in building an annual strategic and tactical plan. Accountable for planning and execution of all email marketing programs, focusing on acquisition, increasing open rates, clicks and revenue generation. Responsible for implementing the digital content marketing strategy to include input into website content for SeaWorld & Aquatica San Diego and co-op referral partner sites. Enthusiastically represents SeaWorld by displaying a positive attitude, high level of energy and commitment to quality throughout all aspects of the job.

Principal Duties:

Oversee the implementation of CRM with focus on optimizing revenue through email communication programs.

Optimize existing campaign automation to maximize revenues.

Leverage guest behavioral insights to develop new trigger campaigns.

Generate & analyze guest data segmentation in order to optimize future campaigns.

Develop and execute annual email marketing plan utilizing email communication tools to increase brand awareness.

Implement and oversee all aspects of email marketing campaigns from design, writing & technical development.

Drive email collection & acquisition.

Build and execute email marketing calendar, content integration, distribution and reporting.

Create compelling reasons within email marketing campaigns to drive interest and visits.

Generate & analyze email data from each campaign to identify strengths & weaknesses in order to better optimize future campaigns.

Coordinate with Manager to promote SeaWorld through engaging content. Duties can include but not limited to strategy, implementation, management, and monitoring.

Liaison to traffic & execute projects for online content development, and other digital platforms.

Create compelling content graphics and copy within the park’s website marketing campaigns to drive interest, conversion, and attendance.

Execute content plan & publications according to calendar and monitor results.

Consult & collaborate with Social Media Associate Manager on Social Media communication priorities.

Partner with Park Support Center and Park counterparts to ensure best practices are being implemented for maximum program growth.

Other duties as assigned.


Bachelor's degree in Marketing or a related business field required.

2 years experience in consumer direct marketing and email/CRM marketing required.

Spanish bilingual preferred.

Must be at least 18 years of age.

Strong entrepreneurial spirit and a proven ability in email and content marketing.

Proven email marketing experience and able to manage multiple complex projects to completion while seizing emerging opportunities.

Excellent written and verbal communication skills with a strong understanding of email copy writing strategies and the ability to adapt communication style to a number of different audiences.

Manage and prioritize diverse projects.

Confident change agent with the ability to multi-task and work in a demanding and fast-paced environment

Strong background in analyzing data, A/B testing and list segmentation.

Knowledge of email best practices and domestic/international CAN-SPAM laws.

Strong understanding of HTML, CSS, and design templates for email preferred.

Proficient in Microsoft Office applications.

Strong organizational skills.

Read, write and speak English.

Read, analyze, and interpret general business documents and periodicals.

Write routine reports, business correspondence, and procedure manuals.

Effectively present information to individuals and groups.

Positively interact with guests and co-workers of all ages, different ethnic/cultural backgrounds and/or languages, and individuals with special needs.

Lift 20 pounds and push/pull up to 50 pounds.


Must have 5 days of unrestricted availability to include weekends, holidays, early mornings, and late evenings.


40 hours plus overtime when needed.

More Information

Park Name:

SeaWorld San Diego


San Diego, CA

Requisition Number:



Full Time Hourly

Company info

SeaWorld Parks & Entertainment, Inc
Website :

Company Profile
SeaWorld takes you on a one-of-a-kind journey to the wonders that exist beyond the ocean's door. A place where up-close encounters connect you to the energy, excitement, and mystery of the sea and sea life. A world of fascinating days, captivating nights, and exhilarating adventure. Once you've been here, you'll never look at the sea and its incredible inhabitants the same way again.

Similar Jobs:
Application Support Manager
location San Diego, CA
Title Application Support Manager City San Diego State CA Job Family Retail 2 Shift Days Employee Type Regular Subject to DOT Regulations No Percent of Travel Required 0 Relocation Provided No Location Solutions - CA Description T...
Leggett & Platt, Incorporated is seeking an Environmental, Health, and Safety Manager for its Valley Metals branch in Poway, CA. You will be a key member of the management team tasked with ensuring a safe workplace for all employe...
Sr Manager, Engineering - Emerging Technology Support Team','175400','!*!Teradata, the world’s largest company solely focused on enterprise data warehousing and analytic solutions, provides powerful solutions for companies of all ...
I found a new job! Thanks for your help.
Thomas B - ,
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
ECommerceCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
ECommerceCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 ECommerceCrossing - All rights reserved. 21