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Social Media Specialist

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University Park, PA

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Social Media Specialist

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Social Media Specialist

Can you skillfully share news in 280 characters or less? Do you see your Instagram feed as a digital art gallery? Do you like telling stories via photos, videos, and emerging media? If so, you might be the person Penn State's Office of Strategic Communications is looking for to join its social media team. We are seeking a social media specialist to help plan and execute short and long-term strategy for Penn State's main social media accounts, as well as contribute to daily content production and curation on multiple digital platforms. This position will monitor social conversations and comments, responding as appropriate; seek out information of interest to our audiences; analyze content and campaigns; and compile reports. This job will be filled as a level 2 or level 3, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus two years of related experience, or an equivalent combination of education and experience for a level 2. Additional experience and/or education and competencies are required for higher level jobs. Experience working in a higher education setting is preferred, but not required. Along with experience managing social media accounts in a professional capacity, the ideal candidate will have excellent verbal, written, and interpersonal skills; an understanding of and familiarity with a wide range of social media platforms and management tools; and knowledge of public relations principles and best practices. Basic photography and video skills are essential, and demonstrated success using visual storytelling to drive engagement is desired. Flexibility, a balance of creative and analytical skills, and the ability to work with a team and self-manage are essential.

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CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Copyright 2017 Inc. All rights reserved.

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University Park



Document ID: AC203-33KR

Ad Number: 1226450

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Founded in 2000, Inc. is an advertising agency specializing in recruitment (aka "help wanted") advertising. We are recognized worldwide by newspapers, internet job boards and trade journals as an authorized agent for employment advertising. Our clients range from Fortune 500 multinationals to small non-profit organizations.

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