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Job Details

Social Media amp Content Mgr

Company name
PETCO Animal Supplies, Inc.

San Diego, CA

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Social Media & Content Mgr','United States-California-SAN DIEGO-10850 Via Frontera - NSC Building 1 (0016)','10850 Via Frontera','','San Diego','92127','Marketing','!*!Our vision at Petco is Healthier Pets. Happier People. Better World. We’re making things better for pets, people and the planet through our Think Adoption First philosophy, the Petco Foundation and other important initiatives that focus on putting animals first, educating pet parents and reducing our carbon footprint. The journey starts with knowledgeable, passionately engaged associates who are proud to recommend Petco as a place to work, who believe in our Vision and who are committed to delivering a superior customer experience.

From our retail stores and our network of Distribution Centers to our Corporate offices, you'll work with others who share your values and commitment. We seek individuals who are passionate about animal welfare, have great people skills and are driven to grow and advance in their careers with us. Our ongoing growth is creating exceptional opportunities for professional development and personal enrichment throughout our organization.

Position Purpose:

The Social Media and Content Manager will lead the strategic development of PetCoach’s social media channels with the main purpose of increasing engagement, retention and brand awareness. This includes defining, implementing and maintaining the overall strategy for community development, content production, social engagement, and user customer support.

Additionally, the Social Media and Content Manager will be actively involved in helping curate, publish and promote content for and any other related properties. 

Essential Job Functions: The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation. 

Social Media Management (40%) 

Strategically define and implement long-term social media campaigns consistent with the company's voice and marketing strategies.

Analyze and identify best-performing publications, seasonal search terms, and industry’s trending topics and adjust social media strategy accordingly.

Select and provide engaging text, image and video content for social media publications on a regular basis.

Define, track and analyze social media KPIs. 

Content Management (40%) 

Review and publish on content created by editors and generated by PetCoach experts.

Identify content opportunities based on trends, keywords and seasonality, to ensure content is ever-improving and highly engaging.

Help manage and update editorial calendars, as needed.

Participate in weekly newsletters strategy and execution.

Customer Service (20%)

Respond to user queries in a timely manner, through social media and email.

Define voice and tone for all customer facing communications, fine-tune internal customer service processes, and create documents to reflect these.

Test, monitor and report to product team on user feedback and technical difficulties reported by users.

Supervisory Responsibility:

Position reports directly to the Marketing Director of PetCoach, who will oversee all work initially.

Work Environment:

The majority of job duties are performed while seated indoors at a computer terminal. Due to the unpredictable nature of social media and customer service, if a candidate is available to answer sporadical/urgent messages off hours, it would be a plus.



Bachelor’s degree in Marketing, Business Administration (Management), Communications, Journalism, or Public Relations highly preferred. An equivalent combination of education and relevant experience may substitute for a degree. Requires a minimum of two (2) years of digital marketing and social media experience with brands.

Excellent verbal and written communication skills, and the ability to provide creative thinking across a variety of projects.

Excellent understanding of social media strategies and ability to identify and track relevant community metrics.

Basic understanding of SEO, and basic Microsoft Office and photo editing skills.','Social Media & Content Mgr

Company info

PETCO Animal Supplies, Inc.
Website :

Company Profile
With more than 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision: Healthier Pets. Happier People. Better World. We employ more than 25,000 partners and operate more than 1,430 Petco locations across the U.S., Mexico and Puerto Rico, including more than 115 Unleashed by Petco locations, a smaller format neighborhood shop; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and The Petco Foundation, an independent nonprofit organization, has invested more than $135 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

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