Date: May 15, 2018 Location: San Francisco, CA, US Requisition Number: SS-13187 Area of Interest: Marketing Organization: Corporate Brand/Division: Shared Services Position Type: Full-time JOB DESCRIPTIONAnalyst, SEM 2018About the Role:In this role, you will directly manage Pay Per Click/ SEM (Search Engine Marketing) and Shopping/ PLA account strategies, and execute day to day tactics to increase revenue, site traffic, and conversion, and maximize return on ad spend across several brands. You will manage budgets including revenue and spend forecasts, and deliver regular reports, analysis and insights to measure and improve marketing program effectiveness. You will also manage seasonal keyword builds and audits, campaign testing, promotion execution, and daily bid optimization. This role reports to the Manager, SEM.You're excited about this opportunity because you will...* Plan, manage, and execute paid search/ PPC and Shopping campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding.* Daily campaign bid management with detailed attention to ROI and budget.* Keyword analysis: Build seasonal keyword lists, analyze search volume, and make recommendations to eMarketing team.* Write paid search copy, ensuring Brand guidelines met, for new ads and continually test and optimize existing ads.* Make recommendations and execute promotional support.* Execute on Shopping strategies and implement updates based on product launches.* Deliver weekly and monthly search performance reports to eMarketing team and Brand partners.* Support eMarketing team with ad hoc reporting.* Collaborate with Search Engines to optimize SEM performance and stay educated on new opportunities.* Test betas related to SEM working closely with Supervisor and report on results to eMarketing team.* Stay educated on SEM bidding technology changes.* Stay appraised and educated in SEM industry trends.* Support eMarketing team with monthly accrual and invoices processing.* Participate in weekly meetings with eMarketing team to review SEM performance and priorities.Why you will love working at Williams-Sonoma, Inc.* We're a successful, fast-growing company with an entrepreneurial vibe* A technologically and data-driven business* Competitive salaries and comprehensive health benefits* We're at the forefront of tech and retail, redefining technology for the next generation* We're passionate about our internal and external clients and live/breathe the client experience* We get to be creative on a daily basis* A smart, experienced leadership team that wants to do it right and is open to new ideas* We believe in autonomy and reward taking initiative* We have fun!About Williams-Sonoma, Inc.Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.This role is not eligible for Visa sponsorship or relocation assistance.*LI-JC REQUIREMENTS AND QUALIFICATIONSWe're excited about you because you have the following qualifications...* BS/BA Required* 1-2 years minimum experience in online marketing with a focus on SEM campaign management, or equivalent experience* SEM bid management platform experience a plus* Google Adwords professional (GAP) and other SEM platforms certified a plus* Strong MS Excel skills* Knowledge of SQL a plus* Well-organized, high attention to detail, deadline-oriented* Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization* Knowledge of a site analytics tool a plus* Enjoys working with others as part of a team* Entrepreneurial spirit and ability to work in a fast-paced environment Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. Nearest Major Market: San Francisco Nearest Secondary Market: Oakland Job Segment: Advertising, SEM, SQL, Database, Online Marketing, Marketing, Technology ,
Website : http://www.williams-sonomainc.com
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of home furnishings in the United States and Canada. Our brands are among the best known and most respected in the industry. We successfully market them through all three major channels — retail stores, catalogs, and the Internet.