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Job Details

Brand amp Email Marketing Manager

Company name
Barcus Associates

$70,000.00 - $85,000.00

, MA

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This hands on digital marketer will lead some of the most important areas of our clients business. If you are someone who’s highly passionate about building brands using a holistic approach, then this is the role for you. You will own all aspects of email marketing and brand messaging. You will manage a small team of marketers as well as relationships with outside software vendors. Your success will be measured by conversion increases, customer engagement and brand awareness. You should be comfortable owning tasks from conception all the way to testing and execution.


Drive strategy and execution of all email programs touching brands users

Design and develop customer lifecycle communications across relevant touch points

Find creative ways to grow list size with quality members and set KPI’s to measure success

Own the strategy for driving e-commerce sales and year-over-year growth through regular email sends and optimizations

Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions

Create and execute A/B tests on an ongoing basis to improve email performance

Oversee email communications program, including standing coordination, production, and deployment of high quality, on-time campaigns

Develop and optimize triggered email programs and define business logic behind customization, campaign prioritization, frequency caps, etc.

Work closely with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels

Define personalization and recommendations into email communications

Manage development, hypotheses and execution of email testing program, providing takeaways and recommendations to continually improve programming

Collaborate with Digital Marketing leaders to come up with appropriate cross-channel efforts and communication streams to reach customer acquisition and retention goals

Required Skills & Experience:

Minimum 5 years of email marketing experience with ecommerce brands

Experience working with Hubspot (preferred) or similar ESP’s

Expertise in data-driven marketing and customer segmentation.

Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.

Proven track record of creating campaigns that drive conversions, while increasing CTR, open rates, and deliverability.

Experience managing people

Great writing skills with a passion for copy

Detail oriented and strong communicator; ability to build relationships internally and manage projects

Advanced Excel skills and Google Analytics experience are a plus

Experience creating a loyalty program a big plus


Company info

Barcus Associates
Website :

Company Profile
Barcus Associates was established in 1985, specializing in high-tech sales, marketing, and support searches throughout the United States, Canada, and Western Europe. Since then, our services have expanded to fulfill the growing needs of our clients. By building our business around the requirements of our customers, we have continued to help them compete in an ever-changing market.

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