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Job Details

Senior Director- Web u0026 Online Marketing

Location
Reston, VA

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ABOUT THE JOB
We are looking for a marketing leader that thrives in a fast paced, high-energy environment. As Senior Director, Web & Online Marketing, you will direct the overall development, growth and strategic direction of Software AG's online presence.
This includes defining a comprehensive online strategy, information/content architecture, search engine optimization (SEO) strategy, and conversion optimization design.
Tasks and Responsibilities:
Define and implement overall web strategy
Own the operational and project management of all Software AG websites and web activities, including corporate website (****regional websites and other online properties
Oversee the management of all content and technical updates to websites
Work with internal stakeholders to develop content and structure as well as define strategic planning for new webpages and web applications
ABOUT YOU
Professional Experience in year(s):
10
Special Knowledge:
10 years web management experience
Experience in managing multiple enterprise websites (corporate website, regional websites, blog, campaign pages, etc)
Strong project planning and management
Experience in leading global, distributed teams
Familiarity with Google products (Google Analytics, AdWords, Tag Manager, Search Console)
Experience managing and optimizing SEO and SEM
Working knowledge of German will be a strong asset
Strong affinity to, and proficiency, with digital marketing technologies and concepts
IT Skills:
Experience working with an enterprise-class Content Management System (i.e., SDL Tridion)
Operational knowledge of marketing automation tools (i.e., Marketo
Languages:
English
Additional Requirements/ Soft Skills:
Experience in leading global, distributed teams
Familiarity with Google products (Google Analytics, AdWords, Tag Manager, Search Console)
Experience managing and optimizing SEO and SEM
Working knowledge of German will be a strong asset
Basic html knowledge (CSS and JavaScript is a plus)
Knowledge of web KPIs and best practices -- lives and breathes analytics and online marketing as part of their daily life, has enormous energy with a dazzling sense of humor
WHAT YOU CAN EXPECT
The employees are smart, friendly and welcoming
Free underground parking – never get wet or shovel snow
Health Insurance starts your first day on the job
Three weeks paid vacation & three weeks paid sick leave
10 paid holidays (including a floating holiday and a community service day)
401(k) Plan with up to 5% employer match
Business Casual office
Kitchen on every floor with cable TV – also, subsidized snacks & cold drinks
Software AG is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Click on the link to view the full EEO statement
****Apply »

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