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SEM Marketing Specialist

San Francisco, CA

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Thumbtack is a local services marketplace that connects customers with the right professionals for anything they need done. Every day we rally around the impact Thumbtack has on people’s lives - from house cleaners, to yoga instructors to general contractors, we’re helping small businesses grow and thrive. Join our growing team in the quest to build THE destination for anything you need done, in an industry that is over $700 Billion in the US alone.
About the Marketing Team
Over the past year, we have completely transformed our user experience and business model, and we are about to enter a phase of company growth that is powered by paid channels more than ever before. To enable this, we’re building our paid marketing team, and investing Engineering, Product, and Analytics resources to partner with Marketing to build the channels, tools and product experiences that will help drive paid growth.
The next 12-18 months will be transformational for paid marketing at Thumbtack, and you’ll be on the ground floor of crafting and executing our strategy.
About the Role
You’ll manage our SEM channel day-to-day, driving customer acquisition by optimizing existing campaigns, launching new campaigns, and working with Engineering, Analytics and Product team members to build new infrastructure that enables us to scale our spend rapidly.
About You
You’re passionate about search and digital marketing that delivers large and measurable results for the business
You’re always analyzing results and actively pushing new initiatives to drive growth and innovation in search marketing
You are highly analytical and require proof through numbers
You’re outgoing, friendly, and connect easily with a diverse range of people
Develop, execute, and measure large scale search marketing campaigns
Monitor and analyze search campaign performance to drive continuous improvements in KPIs
Partner with digital marketing peers to deliver campaigns meeting company business objectives
Constantly dive into campaign performance metrics to maximize yield and surface new learnings for digital acquisition and the company in general
Leading testing and optimization efforts around ad creatives and landing pages to maximize yield
Staying current on SEM best practices and the competitive landscape
Must-Have Qualifications
3 years experience in search engine marketing working on large-scale, high volume search programs
Fluent in search marketing platforms Google Adwords and BingAds
Experience with conversion rate optimization and A/B testing projects and tools
Highly attentive to detail, strong problem-solving skills, an analytical mind
Strong analytical skills, including experience in spreadsheets, SQL, analytics and bid management tools
Ability to work cross functionally with Engineering, Product and Analytics teams
Excellent verbal and written communication skills
Nice-to-Have Qualifications
Experience with AdWords API / Scripts, Github, Python, and Scala
Experience with pixel and tag management system
Experience marketing to both consumer and business audiences
Experience in mobile marketing and analytics
Experience at a high growth tech company
More About Us
Thumbtack is a local services marketplace that connects customers who need to get things done with local, skilled professionals who can help. From plumbers and painters to DJs and personal trainers, Thumbtack helps millions of customers find the right professional for their project in over 1,000 categories. Founded in 2009 and headquartered in San Francisco, Thumbtack is backed by over $250 million in investment from Sequoia Capital, Google Capital, Tiger Global Management, Javelin Investment Partners and Baillie Gifford.

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