This position will be responsible for managing the email marketing program, content and operations for a large grocery client of MyWebGrocer. They will interface with the client\u2019s marketing team to coordinate email content with national promotions, develop and maintain a calendar of mailings, and set up and test campaigns. Strong marketing skills, solid copywriting, and excellent business communication abilities, as well specific experience in email marketing are requirements for this role.
Interface with the client marketing teams to develop and coordinate email marketing requests.
Plan out the calendar for email communications for multiple grocery chains and various shopper segments.
Coordinate the appropriate content for each mailing by gathering assets and collaborating with graphic design teams or agency as needed.
Manage campaign deployment and monitor deliverability, working with email vendor on any deliverability issues.
Assist with quality assurance testing on our applications and processes
Support other campaigns or capabilities provided to the client as part of the email program, potentially including competitive reporting, text campaigns, and other digital marketing programs.
Use HTML design tools to upload emails into tool and edit as needed to provide final proof for client approval, working with email technical staff for support.
Four-year degree in related field preferred and/or related work experience
1 years of marketing/email marketing experience.
Self-starter with ability to work in fast-paced and often changing environment
Ability to multitask, strong analytical skills, self-focused, organized and attention to detail a must
Excellent written and oral communication skills
Thorough knowledge of Photoshop and other industry standard graphics programs as well as Dreamweaver and other coding programs
Strong computer and internet skills including windows platform and web-based applications
Website : http://www.mywebgrocer.com/
Founded in 1999, MyWebGrocer is based in Colchester Vermont. MyWebGrocer maintains a full service team of development, database, networking, website design, and customer service professionals. It currently provides a variety of E-Commerce and E-Marketing services to more than 75 retail grocery chains. MyWebGrocer also manages the website, Amazon.com storefront and fulfillment technology for Netgrocer.com, a large internet based grocery provider focused on non-perishable products shipped nationally and internationally.