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SEM Specialist

Reston, VA

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SEM SPECIALIST  The **MEMBERS ONLY**SIGN UP NOW***. (NCTM) is the world’s largest organization dedicated to improving mathematics education for all students. NCTM is the public voice of math education, providing vision, leadership, and professional development to teachers.  NCTM is seeking SEM Specialist to create, implement, and analyze digital marketing efforts. The SEM Specialist will work with multiple departments to integrate paid search and search engine optimization into marketing campaigns. This role is focused on digital marketing strategies that will increase conversions. The ideal candidate will be a data fanatic, analyzing campaigns on an ongoing basis to optimize results, and will constantly strive for improvement.  RESPONSIBILITIES:  Digital Marketing and Analysis  Assist in development, implementation and maintenance of a comprehensive SEO and SEM strategy. Collaborate with marketing team to develop digital marketing strategies, including development and execution of paid marketing campaigns. Implement web strategies and long-term goals to increase site traffic, improve compatibility of content with search engines, and continually enhance website effectiveness. Grow the organization’s online presence and increase audience engagement.   Work closely with Web Manager to implement tactics to optimize conversion paths along the members’ journey. Work cross-functionally on the execution of specific digital programs and tactics. Compile web analytics and assist with optimization strategies for digital marketing KPI's. Engage in all facets of SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. Integrate SEM campaigns, including paid search & SEO, into marketing campaigns with specific and measurable goals. Manage bid management tools to effectively achieve the highest ROI across major search engines Develop campaign copy/creative, text-based titles & descriptions with marketing team; establish keyword creations and mapping to campaign goals. Working with Web Manager, utilize optimization techniques to improve site structure, page construction, content, keyword lists and SEO copywriting. Document site optimization and make recommendations to improve visibility, CTR, and increase conversions. Develop performance metrics and analyze data to develop actionable insights that can be measured and reported. Perform other website support, marketing duties, and responsibilities as required. Conferences Attend and represent NCTM at annual meetings, regional conferences, and trade shows to support marketing and communications efforts and provide attendees with information about NCTM membership, resources, publications, etc. Assist in the NCTM Central bookstore, exhibit booth area, and wherever additional help is needed. Note: Some travel required. Less than 10%.,

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