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Social Media Manager

Manhattan, NY

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Social Media Manager

Job #700137516
The Social Media Manager will support our member communications program and implement social media strategies that help to advance the organization’s goals. This position will be vital in educating, growing and engaging our online audience, including new and long-term members. The Social Media will be using email, video, graphics, Facebook posts and other online tools such as social media advertising platforms to communicate with the membership. Essential Duties and Responsibilities: Develop and implement digital strategic plans with an eye towards growing and engaging audiences Manage digital channels and create engaging content – including Facebook posts, social media graphics, video, etc. Monitor digital analytics to measure the effectiveness of on-line communications Ensure content is optimized for search engine indexing, and update daily Track metrics, monitor relevant conversations and regularly assess and adjust program to maximize opportunities Maintain message consistency Meet deadlines Attention to detail Work to develop new media skills and capacity Work with Communication’s Director to incorporate campaign messages into website and written material Stay up to date and well-informed on new and emerging social media tools and services All other duties as assigned by management Qualifications and Core Competencies: Creative eye for developing social media Experience working with popular social media such as Facebook, Twitter, YouTube, Instagram, etc. Experience working with popular social media tracking and monitoring tools Demonstrated experience in project management Ability to manage multiple tasks and deadlines Experience in strategic communications planning and capacity building in large, multi-faceted organizations Experience managing social media analytics and ad campaigns Personal interest in current digital trends Experience writing content for web and social media platforms, including the ability to distill big ideas into lively social media copy Experience developing or implementing search engine optimization protocols Demonstrated commitment to and personal interest in social and economic justice, especially work with union members, low-wage and immigrant communities Demonstrated resourcefulness and flexibility in approach to project assignments and planning Technical Skills: Interpersonal Skills: Ability to work independently as well as work as a member of a team. Ability to prioritize work and meet deadlines Detail oriented with excellent organizational and analytical skills Education and/or Experience: Experience in health care, labor unions or not- for –profit organizations preferred
Updated 07/12/2018
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