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Job Details

Digital Strategist

Company name
Fingerpaint Marketing, Inc

Location
Conshohocken, PA

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Profile

Heres the abbreviated version

The Digital Strategy role within the digital marketing department provides leadership, guidance, and support of digital strategy and initiatives for assigned brands. This includes supporting the account team and brand planner with brand strategy and tactical planning. It also includes the following responsibilities:

What it takes:

Digital Integration



  • Support the development of omnichannel campaign strategies and tactical plans that satisfy the business goals of the brand


  • Collaborate with other digital team leads, account, strategy, and creative teams to ensure that digital strategies are properly integrated within larger marketing programs


  • Champion best practices across all digital channels and media formats




Digital Research



  • Perform digital landscape analyses, competitive audits, and target audience analyses


  • Stay abreast of new media and digital trends and present relevant information to digital team and senior leadership




Media, Measurement, and Analytics



  • Support strategic planning across media, paid search, SEO, social, and email marketing


  • Create tactical and campaign projections for proper analysis and measurement


  • Oversee development of effective measurement plans and campaign reports with support from analytics


  • Lead data insights for optimizing campaign performance




Data-Driven Marketing (DDM)



  • Support the development of robust DDM programs across assigned brands


  • Develop program strategy, including segmentation and communication mapping


  • Drive program performance with analytics and creative teams




Know-how:



  • 5 to 7 years of digital marketing experience (pharmaceutical experience a plus)


  • Prior hands-on experience of SEO and paid search


  • Strong knowledge of user experience principles and digital marketing best practices across display media, social, and email marketing


  • Firm understanding of Google Analytics and other analytics systems


  • Understanding and/or experience with marketing automation platforms is a plus


Company info

Fingerpaint Marketing, Inc

Company Profile

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