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Job Details

Reprise- Senior Manager Paid Search and Social

Company name
Universal McCann Worldwide

New York City, NY, United States

Employment Type

Marketing, Ecommerce

Posted on
Nov 19,2019

Valid Through
Mar 03,2020

Apply for this job


Who we are:

Reprise is among the media industry’s fastest growing digital agencies servicing Fortune 500 brands –thanks to our culture of innovation, excellence, personal growth, and fun. We’re transforming digital experiences for our clients every day and reinventing digital marketing so that it finally works like it should.

Who you are:

The Senior Manager, Paid Search & Social will assist with developing strategy, oversee search & social buying, maintain partner relationships & negotiations, guide junior team members in campaign development, management & optimization, and communicating digital strategy to our clients.

What your day-to-day requires:

Management & Client Engagement

Managing Senior Specialists on the team and being responsible for overseeing their career development

Cross-channel oversight of search & social campaigns, including coordination of planning, activation, optimization and reporting

Deliver recommendations and updates to clients and agency partners

Supporting the team Director with ongoing client and team management

Professional communication with clients, vendors, and partners

Campaign Planning

Understanding client goals and how to maximize those measures of success through tactical strategies and technologies

Working closely with Planning and Investment teams to ensure cross-channel integration

Provide direction to creative agencies based on media insights

Creation and delivery of effective media plan details for integrated paid search, social and native advertising campaign efforts – in context to wider media efforts


Developing, optimizing, and maintaining paid search, social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.

Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners

Developing testing across campaigns and develop insights to feed future successions of testing

Strong familiarity with 3rd-party tracking vendors and integrating with social platforms

Maintain and monitor campaigns to improve overall performance against benchmarks

Working with measurement and reporting teams to evaluate performance and derive insights

Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis

Develop, document, and implement Paid Search & Social media best practices

Keeping abreast of industry news and developing POVs to communicate relevant updates

What you bring to the table:


Bachelor's Degree required

Work Experience:

Minimum 6-8 years of marketing experience

5 years of Paid Search and Social experience


Strong working understanding of Paid Search, Social and Native and platforms, including major players and supporting technology (Facebook, Twitter, Snap, Google, Bing etc

Experience working on enterprise level paid search and social media accounts ($1M )

Proven ability to understand high-level client goals and how they translate into paid strategies

Process oriented, with the ability to juggle multiple tasks. Time management skills are critical

Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team

Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)

Experience with web analytics & measurement, ad tracking and testing methodology

Excellent writing and communication skills

Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Extensive knowledge of Microsoft PowerPoint with excellent presentation skills

Why join us:

You’ll be working alongside some of the best and brightest minds in the business in a fun and dynamic environment. At Reprise, success is celebrated and hard work is rewarded. Our people are smart and driven, all working together towards one common goal. You’ll learn, you’ll grow and you’ll be exposed to career opportunities you can’t get anywhere else. Plus, you’ll have fun doing it.

Job Location

New York, New York, United States

Position Type


Company info

Universal McCann Worldwide
Website :

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