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Social Media Marketer

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Alpine, UT

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Job: Social Media Marketer Description: Purple is a fast-growing direct-to-consumer company that manufactures and ships comfort products across North America. The majority of Purple\u2019s sales are handled online and digital marketing is a key component to Purple\u2019s success. A Social Media Marketer will be responsible for growing, posting on, and reporting on Purple\u2019s organic social media channels. This role involves developing and executing social media marketing strategy, as well as content creation and reporting on efforts. It also includes working with influencer teams to develop social media content that engages new audiences and converts. The right person for this job will know the quirky Purple voice, will be able to create social media content that gets results, and will be driven to make Purple the number one comfort technology company on all social media channels, including Facebook, Instagram, Twitter, Pinterest, LinkedIn and others. Responsibilities: Create and manage a social media content calendar that includes daily posts on all social media platforms Work with creative team to develop shareable social media content that earns engagement and actions Work with influencer teams to recruit influencers and execute engaging content Work with social media response team to create engagement on social media, convert customers, and manage crisis situations Set key performance indicators and report on progress regularly Stay up-to-date on the latest social media trends so that Purple remains on the cutting edge of social platforms and strategy Qualifications: Bachelor\u2019s degree in marketing, communications, or related field preferred 3-5 years experience as social media manager Ability to work in a fast-paced, ever-evolving environment Experience creating content using Adobe Suite a plus

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