Paid Social Media Manager

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(Woot LLC, Seattle, WA)

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Woot!, Amazon’s daily deal platform, is seeking a paid social media guru to join our creative team. We are seeking a self-directed social media expert to develop and implement our social media strategy to drive new followers to our handles, and to keep them coming back. Woot!’s paid social is a little different than traditional paid ecommerce social – we’re not always driving site traffic and we’re not always promoting products. We use social as a way to engage with our customers and to keep them coming back to our pages, as an extension of our on-site experience.

Wanna own management, measurement, execution and action plans for our paid social media marketing? Please say yes to that. What else? You should possess an inherent awareness of social media tactics and strategies – specifically how to use content to drive growth and retention on your channels. You’re passionate about social media with proven experience using methods to increase brand engagement and reach. You have sharp judgement, unwavering attention to detail, and excellent written and verbal skills. Oh, and you're funny. Come be clever, silly, and embrace the absurdity of modern social media with us.

Responsibilities:

Develop and launch paid social media campaigns to grow Woot!'s social channels (FB / IG / Twitter).Responsibilities include campaign testing and knowledge sharing, reporting, etc.

Help launch and fine-tune our expansion strategy and share learnings on a regular basis to make sure we are consistently growing.

Develop and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, make recommendations for continuous improvement.

Own Woot!’s social budget for paid follower campaigns, boosted organic posts, and potential partnerships, and make recommendations on how to get the most from our spend.

Own both the paid and organic social posting calendars. Provide post copy as needed, while maintaining the company's voice and creative standards.

Collaborate on creative content such as memes, animated GIFs, and short-form video.

Find new ways to engage candidates via emerging social media channels (yes, that means TikTok) to drive awareness and followers.

Basic Qualifications:

Bachelor's Degree 3 years of experience in social media marketing, ideally managing paid social media campaigns.

Experience generating and executing paid social media campaigns across platforms with a track record of growing social channels.

Hands-on experience in using Facebook Ads and Business Tools, Google Ad Manager, TikTok Spark Ad, etc.

Ability to use metrics to articulate “why” specific types of campaigns and/or content are successful, to internal teams and to leadership.

Experience collaborating with internal stakeholders on creative concepts and copy.

Ability to think big and propose innovative strategies to maximize reach and engagement.

Preferred Qualifications:

​Strong analytic and quantitative skills

Ability to quickly react to current social trends and take advantage of new developments

Ability to give and receive feedback in a creative setting

Sense of humor and a natural knack to know what works on social

You’re weird

Woot, An Amazon Company, is an Equal Opportunity/Affirmative Action Employer - Female/Minority/Disability/Veteran.

Company info

Woot, Inc
Website : http://www.woot.com