Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum's Global Research & Analytics (KGRA) team is looking for a Research Associate to work out of our New York office.
About the Job
Understand client objectives and distill findings that are insightful and actionable.
Synthesize data and research trends from a variety of sources to develop strategic insights that will become the foundation for communications program development for existing clients and for new business pitches
Develop concise, well-thought out reports and presentations that tell a story and serve to inform account teams and clients who may be less-versed with data from research and/or measurement platforms
Assisting team members with consumer and business insights \u2013 not \u201cdata dumps\u201d \u2013 to account teams and new business teams, to include:
Analyzing and interpreting social/digital data
Understanding client objectives to distill findings that are insightful and actionable
Interpretation of YouGov, Canvas8, comScore, Quid and/or other types of secondary data
Development of target audience profiles, secondary research summaries, and trends reports
Conducting original research either through survey questionnaires, focus group screeners
Conduct Social Media Research and Analysis:
Learn the newest social data tools (e.g. Radian 6, Sysomos, Brandwatch, Sprinklr, Talkwalker) to understand what consumers are saying about our clients\u2019 business
Measure success of communication programs:
Have an impact on the strategy, execution and optimization of marketing and communications programs
Evaluate results of marketing and communications programs
Drive business for the KGRA team by having a visible role within the New York office and educating account teams on research and measurement offerings
Ability to work efficiently through multiple platforms (email, IM, in-person) and with colleagues in various time zones across the West Coast, Midwest, East Coast and London
Familiarity with social media and online communities in relation to broader media mix
Bachelor\u2019s degree; relevant courses or field of study preferably in Marketing, Business, Economics, Finance, Statistics, Engineering or related field
Experience in a quantitative or qualitative field
Aptitude to translate trends, technologies and metrics into conversational English
Strong writing skills
Interest in social media platforms and how companies are using the tools to drive brand awareness, engagement, and traffic to a website/social media pages
Entrepreneurial spirit and ability to create partnerships and build connections that will drive business
Outstanding time management skills and ability to work independently
Interest or experience with Social data, Web Analytics, Paid Media or SEO/SEM
Knowledge of/Expertise or desire to learn any or all of the following:
Web site analytics tools such as Google Analytics or Omniture
Secondary databases, such as YouGov, Canvas8, comScore, Quid
HTML, Java, R, Python, SQL or similar language coding
Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
Python, SPSS, Stata, SAS, R or similar statistical package capabilities
Ketchum Global Research & Analytics (KGRA)
Want to know more about KGRA?
We work with clients across the globe to turn data and analytics into actionable insights that inform and inspire winning marketing and communications programs and strategies. We combine individual skills and talents with best-in-class research, analytics and measurement methods in an entrepreneurial, rapidly-growing business.
Be Your Best: Be part of an industry thought leader in applying strategic insights and analytics to solve complex challenges. Prove everything.
Unlimited Possibilities: Be part of a global agency with a variety of exciting opportunities that puts research and analytics front and center. In fact, Ketchum demonstrated its focus on measurement in 2012 through mandatory agency-wide analytics training.
Work with Great People: Experience true team spirit and a supportive culture that realizes the value of building relationships.
Build Your Future: Be a part of an entrepreneurial environment where every person contributes innovative thinking and carves out their own individual career path. We offer the growth opportunities of a large PR agency with the personal attention of a specialty research business.
What we offer
Robust benefits program
Generous time off policies
Retirement program with company match
Business casual dress code
Workplace and off-site social gatherings
Yoga @ work
Professional learning and development opportunities
Paid maternity/paternity leave
Interested? We\u2019ve got an opportunity for you.
Website : http://www.capstrat.com
Capstrat is the strategic communications firm that organizations turn to when the stakes are high and they can't afford to lose. We help clients tell their stories powerfully and effectively to the audiences that matter most customers, prospects, the media, policymakers, employees, opinion leaders and shareholders. We draw on a wide array of disciplines, fueled by strategy and creativity. Every communication is targeted to meet strategic goals and deliver more value in the process.