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Job Details

Brand amp Email Marketing Manager

Company name
Helffrich International

$70,000.00 - $85,000.00

Newton, MA

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Job Description

This hands on digital marketer will lead some of the most important areas of our clients business. If you are someone who’s highly passionate about building brands using a holistic approach, then this is the role for you. You will own all aspects of email marketing and brand messaging. You will manage a small team of marketers as well as relationships with outside software vendors. Your success will be measured by conversion increases, customer engagement and brand awareness. You should be comfortable owning tasks from conception all the way to testing and execution.


Drive strategy and execution of all email programs touching brands users

Design and develop customer lifecycle communications across relevant touch points

Find creative ways to grow list size with quality members and set KPI’s to measure success

Own the strategy for driving e-commerce sales and year-over-year growth through regular email sends and optimizations

Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions

Create and execute A/B tests on an ongoing basis to improve email performance

Oversee email communications program, including standing coordination, production, and deployment of high quality, on-time campaigns

Develop and optimize triggered email programs and define business logic behind customization, campaign prioritization, frequency caps, etc.

Work closely with paid marketing team to create campaigns that re-engage and activate users acquired through paid channels

Define personalization and recommendations into email communications

Manage development, hypotheses and execution of email testing program, providing takeaways and recommendations to continually improve programming

Collaborate with Digital Marketing leaders to come up with appropriate cross-channel efforts and communication streams to reach customer acquisition and retention goals

Required Skills & Experience:

Minimum 5 years of email marketing experience with ecommerce brands

Experience working with Hubspot (preferred) or similar ESP’s

Expertise in data-driven marketing and customer segmentation.

Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.

Proven track record of creating campaigns that drive conversions, while increasing CTR, open rates, and deliverability.

Experience managing people

Great writing skills with a passion for copy

Detail oriented and strong communicator; ability to build relationships internally and manage projects

Advanced Excel skills and Google Analytics experience are a plus

?Experience creating a loyalty program a big plus

1984-2012. 28 Years of Excellence!

Company info

Helffrich International
Website :

Company Profile
Helffrich International, established in 1984, is a 'modified retained' search firm that specializes in sourcing management, sales, marketing and senior level technical professionals for domestic and international positions. The company works primarily for clients in the advanced materials, energy, medical equipment, mining, and manufacturing industries. Helffrich International is a preferred member of Top Echelon, one of the premier networks of independent search firms in the world. This affiliation provides immediate access to a large, current data base of candidates who meet specific discipline, industry and geographic requirements. It also furnishes information on salaries, incentive programs, benefits, relocation and other forms of compensation used to attract and retain top talent. Helffrich International does not hesitate to partner with search firms around the world when appropriate. The Principals, Michael D. Helffrich and Alan B. Helffrich Jr. have more than 50 years of combined experience in executive search. Further, they have domestic and international experience as Sales, Branch, Regional and General Manager, Vice President and President of various multinational industrial and financial companies in the United States, Latin America and Europe. Both Principals are Certified Personnel Consultants. Both have served as Officers of local, state and international business and personnel associations. Both speak several languages and have a global business perspective. This background assures clients a pragmatic, in depth understanding of business operations and the factors affecting senior staffing decisions. Our strength is identifying, qualifying and recruiting professionals who are not on the market. Further, compared to traditional retained search, our modified retained modus operandi assures better performance at less cost. We have never failed a modified retained search assignment.

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